pm-balakrishna

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini Sep 26, 2018 8:59 AM

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha Mar 20, 2017 8:01 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM

Is Kapil Sharma's magic rubbing off on Sony Entertainment?

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil Sharma in detail.

Madhuwanti Saha Oct 12, 2016 8:17 AM

Will Reliance Jio launch boost India's OTT segment?

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha Sep 13, 2016 8:07 AM

FM festive adex expected to rise by 20-25%

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha Oct 5, 2015 7:52 AM

The Hindu's 'sensible' dig at 'two-minute' HT, TOI

The newspaper releases an ad asking its readers to not get confused by the claims of the two newspapers, but simply to 'Keep calm' and 'read The Hindu'

Abid Hasan Oct 10, 2014 8:05 AM

Cash-rich etailing giants up their competitive ante

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 10:19 AM

Cash-rich etailing giants up their competitive ante

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha Oct 7, 2014 8:03 AM

"OneIndia-like platform will firm up sales teams of regional print players"

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully

Abid Hasan Apr 17, 2014 8:50 AM

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Can television's loss be digital's gain?

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

Marathi market aces the reach game but lags behind in revenues

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi May 10, 2013 7:49 PM

Is IPL hitting sixes over GEC revenues?

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

Brands latch on to the chutzpah & entertainment of IPL 6

IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season

Abhinav Trivedi Apr 17, 2013 9:24 PM

Regional avatars go a long way for Hindi GEC format shows

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi Apr 8, 2013 10:22 PM

Tailored catchment & low cost makes radio apt for local retailers

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti Mar 14, 2013 6:59 PM

Why mobile TV will be the future?

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi Mar 11, 2013 8:31 PM

My fav TV character: Rajev Paul of Bigg Boss 6

PM Balakrishna of Allied Media says Paul’s vulnerability makes him come across as a real person on the show

Synjini Nandi Jan 2, 2013 7:45 PM

My favourite RJ: Malishka, Red FM

RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media

Saloni Surti Sep 14, 2012 7:20 PM