pm-balakrishna

Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.

Sonam Saini 26-September-2018

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha 20-March-2017

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff 16-March-2017

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil Sharma in detail.

Madhuwanti Saha 12-October-2016

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha 13-September-2016

The private FM industry is optimistic that the growing buoyancy among corporates combined with the announcement of repo rate cut will add to festive cheer even as new categories like e-commerce drive ad spends

Abhinn Shreshtha 05-October-2015

The newspaper releases an ad asking its readers to not get confused by the claims of the two newspapers, but simply to 'Keep calm' and 'read The Hindu'

Abid Hasan 10-October-2014

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha 07-October-2014

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes a pot shot at its rival

Abhinn Shreshtha 07-October-2014

Media observers feel that regional print players should go ahead with such an initiative, but the pricing of the rates package should be considered carefully

Abid Hasan 17-April-2014

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti 16-July-2013

Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market

Synjini Nandi 10-May-2013

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi 22-April-2013

IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season

Abhinav Trivedi 17-April-2013

Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts

Synjini Nandi 08-April-2013

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti 14-March-2013

Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers

Synjini Nandi 11-March-2013

PM Balakrishna of Allied Media says Paul’s vulnerability makes him come across as a real person on the show

Synjini Nandi 02-January-2013

RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media

Saloni Surti 14-September-2012