This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

exchange4media Staff Sep 28, 2016 8:15 AM

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money incurred in issuing advertisements that were found to be inappropriate

Saif Ahmad Khan Sep 20, 2016 8:38 AM

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

Sarmistha Neogy Aug 18, 2016 8:01 AM

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri Jun 28, 2016 7:50 AM

We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and the skill, says Kunal Jeswani, CEO Ogilvy India, in an exclusive interview with exchange4media

Priyanka Mehra May 31, 2016 8:21 AM

Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affection and a standing ovation

Srabana Lahiri Apr 12, 2016 9:07 AM

In the category of 'Others-Advertising & Communication', advertising legend Piyush Pandey was awarded the prestigious Padma Shri this year

exchange4media Staff Jan 27, 2016 8:57 AM

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:24 AM

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’

Sarmistha Neogy Dec 17, 2015 9:23 AM

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry and O&M.He calls 2015 ‘a marketer’s fear year’ and names it the year of ‘Tu Tu Mein Mein’

Sarmistha Neogy Dec 17, 2015 8:18 AM

‘Envy for Good’ went to postpickle.com for the campaign ‘For a sister’. BMW, Breakthrough Trust, Mondelez India Foods, Pidilite Industries, JSW Cement, Hindustan Coca Cola, Incredible India, Titan Watches and Vodafone India bagged one Envy each in the TVC Category

exchange4media Staff Nov 18, 2015 8:31 AM

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

Advertising industry veteran, Piyush Pandey, chairman and creative director of Ogilvy and Mather, India and South Asia, launched his book 'Pandeymonium'. Present as the chief guest was actor Amitabh Bachchan, who has also written the foreword for the book

exchange4media Staff Oct 15, 2015 8:44 AM

The campaign featuring acid attack victim giving beauty tips has caught the attention of worldwide audiences including The New York Times, The Wall Street Journal, BBC World, and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation

exchange4media Staff Sep 19, 2015 8:27 AM

Interesting initiatives like fish-friendly Ganesha, crowd-sourced Ganesha and 8-pack health conscious Ganesha are being introduced by brands to engage customers during the 10-day long festival

Sarmistha Neogy Sep 17, 2015 8:06 AM

Ogilvy’s Piyush Pandey, Madison World’s Sam Balsara, BCCL’s Rahul Kansal and MediaCom’s Rathi Gangappa on their big wins at 2015 edition of Dainik Bhaskar INK Awards

exchange4media Staff Aug 25, 2015 8:00 AM

In his acceptance speech upon receiving INK Legend of the Year award at Dainik Bhaskar INK Awards 2015, Piyush Pandey talks about bringing back fun and creative zest in print advertising

exchange4media Staff Aug 24, 2015 10:13 AM

In his acceptance speech upon receiving INK Legend of the Year award at Dainik Bhaskar INK Awards 2015, Piyush Pandey talks about bringing back fun and creative zest in print advertising

exchange4media Staff Aug 24, 2015 7:45 AM