Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

India is one of the 17 countries that have seen an upswing in consumer confidence; the country recorded an index score of 129, an increase of three points from the previous quarter

exchange4media Staff Jan 30, 2015 8:38 AM

Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro

Aditi Raval Nov 19, 2014 8:07 AM

With the acquisition, Nielsen strengthens its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions that provide economic & consumer insights at various granular levels

exchange4media Staff Sep 19, 2014 5:52 PM

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

This is the third edition of the Top 50 list. The special initiative is a step to acknowledge the achievements of women who give a whole new meaning to the words - power and influence

exchange4media Staff Feb 26, 2014 9:52 AM

Young metro male’s early adoption & female TG’s engagement on social defines smartphone consumption patterns, says Nielsen India’s Prez

Aditi Malhotra Sep 24, 2012 7:56 PM