The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur?blur=25

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

Consumer confidence in India at 4-year high: Neilsen report?blur=25

India is one of the 17 countries that have seen an upswing in consumer confidence; the country recorded an index score of 129, an increase of three points from the previous quarter

exchange4media Staff Jan 30, 2015 8:38 AM

India 2nd fastest market to adopt neuroscience in advertising: Joe Willke?blur=25

Not only is India on an early part of the adoption curve, it also accounts for 10 per cent of Nielsen Neuro's business globally, says Joe Willke, President, Nielsen Neuro

Aditi Raval Nov 19, 2014 8:07 AM

Nielsen acquires research firm Indicus Analytics?blur=25

With the acquisition, Nielsen strengthens its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions that provide economic & consumer insights at various granular levels

exchange4media Staff Sep 19, 2014 5:52 PM

IMPACT Top 50 Most Influential Women’s list to be unveiled today?blur=25

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

Countdown for IMPACT Top 50 Most Influential Women begins?blur=25

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

IMPACT's Top 50 Most Influential Women list to be unveiled on March 19?blur=25

This is the third edition of the Top 50 list. The special initiative is a step to acknowledge the achievements of women who give a whole new meaning to the words - power and influence

exchange4media Staff Feb 26, 2014 9:52 AM

It’s all about smart boys & social girls: Piyush Mathur?blur=25

Young metro male’s early adoption & female TG’s engagement on social defines smartphone consumption patterns, says Nielsen India’s Prez

Aditi Malhotra Sep 24, 2012 7:56 PM