pitch-madison-media-advertising-outlook
Print still leads the AdEx pack: Pitch Madison Media Advertising Outlook 2015?blur=25

Print will continue to attract the largest chunk of the advertisers' money with an estimated share of 40% of the overall advertising pie. The Print advertising market is projected to grow by 5.3% in 2015 taking the total Print market close to Rs 16,100 crore

exchange4media Staff Feb 24, 2015 8:16 AM

Help us maximise effectiveness of govt ad spends: Piyush Goyal?blur=25

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with holistic project plan to maximise effectiveness of government ad spends at PMMAO 2015

exchange4media Staff Feb 23, 2015 9:17 AM

Discovery is the new black when it comes to online shopping: Ambareesh Murty?blur=25

Ambareesh Murty, Co-Founder and CEO, Pepperfry.com, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015

Aliefya Vahanvaty Feb 23, 2015 8:15 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur?blur=25

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

Pitch Madison Media Advertising Outlook predicts Indian advertising industry to grow at 9.6% in 2015?blur=25

Renewed optimism, a stable govt, upbeat consumer confidence, World Cup, Phase III radio expansion will drive industry growth to the tune of 9.6% in 2015. Overall market will grow by over Rs 3,500 crore to reach a total volume of Rs 40,658 crore

exchange4media Staff Feb 21, 2015 7:37 PM

Industry leaders come together for advertising & marketing discourse at PMMAO 2015?blur=25

Leaders across domains throw light on substantial issues, trends and forecasts pertinent to advertising and marketing industry at the unveiling of Pitch Madison Media Advertising Outlook 2015

exchange4media Staff Feb 21, 2015 10:43 AM

Piyush Goyal unveils Pitch Madison Media Advertising Outlook 2015?blur=25

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and Renewable Energy, participated in a panel discussion on the role of advertising for a political party

exchange4media Staff Feb 21, 2015 9:57 AM

Indian advertising industry grew by 16.4% in 2014, almost at par with our projection of 16.8%: Sam Balsara?blur=25

At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015

Henna Achhpal Feb 21, 2015 9:29 AM

Taking OOH to global standards of quality & professionalism?blur=25

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Abhinn Shreshtha Aug 1, 2014 8:16 AM

Upbeat radio players hike ad rates, but will advertisers pay??blur=25

Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?

Abhinna Shreshtha Mar 5, 2014 7:59 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 11:04 AM

B'casters react to TV ad spends growth rate pegged in Pitch-Madison report?blur=25

There is just a slight difference in the TV spends growth rate that b'casters are expecting at 12-14% and the 15% growth predicted by the Pitch Madison Media Advertising Outlook 2014

Abhinav Trivedi Feb 27, 2014 10:02 AM

Brand building will go mobile: Kirthiga Reddy?blur=25

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha Feb 21, 2014 8:38 AM

Innovation determines success in unconventional media, say experts?blur=25

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular models of advertising

Abhinav Trivedi Feb 20, 2014 9:52 AM

Elections are no longer double digit growth number for dailies: Girish Agarwal?blur=25

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Innovation is the critical pillar for any marketing company: Adi Godrej?blur=25

The Chairman of Godrej Group asks marketers not to take the foot off the innovation pedal, as a well thought of investment during a slowdown will bear returns

Simran Sabherwal Feb 20, 2014 8:49 AM

Ad industry beats expectations to grow 11.1% in 2013; outlook promising for 2014?blur=25

The growth prediction for media ad industry for 2013 was 7.4%, but actual growth was 11.1%, as per the Pitch Madison Media Advertising Outlook 2014. The market is expected to grow by 16.8% in 2014

Sam Balsara Feb 20, 2014 7:54 AM

P&G MD Shantanu Khosla to speak @Pitch Madison Media Ad Outlook 2014?blur=25

Shantanu Khosla, Managing Director, P&G will speak on the topic 'In advertising we trust' at the special event to be held in Mumbai on February 19, 2014

exchange4media Staff Feb 8, 2014 8:35 AM

Countdown begins for launch of Pitch Madison Media Ad Outlook 2014?blur=25

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

Adi Godrej to be keynote speaker @Pitch Madison Media Advtg Outlook 2014?blur=25

The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014

Kanika Mehrotra Jan 8, 2014 8:36 AM