pitch-madison-media-advertising-outlook-2015
Print still leads the AdEx pack: Pitch Madison Media Advertising Outlook 2015?blur=25

Print will continue to attract the largest chunk of the advertisers' money with an estimated share of 40% of the overall advertising pie. The Print advertising market is projected to grow by 5.3% in 2015 taking the total Print market close to Rs 16,100 crore

exchange4media Staff Feb 24, 2015 8:16 AM

Help us maximise effectiveness of govt ad spends: Piyush Goyal?blur=25

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with holistic project plan to maximise effectiveness of government ad spends at PMMAO 2015

exchange4media Staff Feb 23, 2015 9:17 AM

Discovery is the new black when it comes to online shopping: Ambareesh Murty?blur=25

Ambareesh Murty, Co-Founder and CEO, Pepperfry.com, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015

Aliefya Vahanvaty Feb 23, 2015 8:15 AM

The rural superconsumer is an emerging segment waiting to be tapped: Piyush Mathur?blur=25

Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015

exchange4media Staff Feb 23, 2015 7:59 AM

Pitch Madison Media Advertising Outlook predicts Indian advertising industry to grow at 9.6% in 2015?blur=25

Renewed optimism, a stable govt, upbeat consumer confidence, World Cup, Phase III radio expansion will drive industry growth to the tune of 9.6% in 2015. Overall market will grow by over Rs 3,500 crore to reach a total volume of Rs 40,658 crore

exchange4media Staff Feb 21, 2015 7:37 PM

Industry leaders come together for advertising & marketing discourse at PMMAO 2015?blur=25

Leaders across domains throw light on substantial issues, trends and forecasts pertinent to advertising and marketing industry at the unveiling of Pitch Madison Media Advertising Outlook 2015

exchange4media Staff Feb 21, 2015 10:43 AM

Piyush Goyal unveils Pitch Madison Media Advertising Outlook 2015?blur=25

Piyush Goyal, Minister of State with Independent Charge for Power, Coal and Renewable Energy, participated in a panel discussion on the role of advertising for a political party

exchange4media Staff Feb 21, 2015 9:57 AM