pitch-madison-media-advertising-outlook-2013
It is imperative for TV to push quality content, merge digital with mainstream, shun old marketing techniques and go glocal
Abhinav Trivedi Feb 25, 2013 10:48 PM
New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends
Abhinav Trivedi Feb 22, 2013 8:02 PM
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
Saloni Surti Feb 11, 2013 11:30 PM
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
Saloni Surti Feb 11, 2013 7:51 PM
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
Saloni Surti Feb 11, 2013 7:51 PM
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
Saloni Surti Feb 11, 2013 7:46 PM
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
Synjini Nandi Feb 11, 2013 7:40 PM
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
Synjini Nandi Feb 11, 2013 7:40 PM
Print took the lead with 41.7% share of the ad pie; TV saw zero growth as per the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Saloni Surti Feb 11, 2013 7:17 PM
Print took the lead with 41.7% share of the ad pie; TV saw zero growth as per the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Saloni Surti Feb 9, 2013 7:01 PM
