Greater engagement, innovation, co-creation remain key for marketers

Greater engagement, innovation and co-creation remain the key while marketing products as marketers take the rational route and emotional route to engage consumers.

Sai Prasanna & Neha Goel Nov 25, 2011 8:30 AM

Shailendra Katyal: Be honest, consistent, authentic to get to third base with customers

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.

Sai Prasanna Nov 24, 2011 7:59 AM

Nigel Wark: Engage customers as co-creators and marketers

Speaking at the Pitch CMO Summit 2011, Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, stressed on the need of co-creation for bands to be a success

Sai Prasanna Nov 24, 2011 7:57 AM

Neeraj Chandra: Tap changes through innovation to strengthen brand

Delivering his keynote address at the Bangalore leg of the three-city Pitch CMO Summit, Neeraj Chandra, COO, Britannia Industries, talked about innovation to build brands and businesses.

Sai Prasanna Nov 24, 2011 7:56 AM

Sadashiv Nayak’s delineation on Naye India Ka Bazaar

Retaining the core idea of ‘Isse Sasta Aur Accha Kahin Nahin’ with the idea of Naye India Ka Bazaar, Sadashiv Nayak shares the story of Big Bazaar in the Indian retail space in his own filmy way.

Priyanka Nair Nov 23, 2011 7:40 AM

Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel Nov 22, 2011 8:13 AM

Kothe on how VW from an unknown name has become a challenger brand

Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand

Neha Goel Nov 22, 2011 8:07 AM

Krishnadeep Baruah, Blackberry, on how to shed the corporate suit image to get more inclusive

Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.

Neha Goel Nov 22, 2011 8:06 AM

Creativity has no citizenship, says Anuradha Aggarwal, Vodafone

Anuradha Aggarwal, Vice President, Brand Communication and Insights, Vodafone India, shares how the global brand has adapted to the local sensibilities.

Priyanka Nair Nov 22, 2011 7:47 AM

Pitch CMO Summit 2011 kicks off in Mumbai today

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM

Pitch Exclusive: Speaker Jawed Habib on Hair Xpreso’s success

Jawed Habib’s hairstyling prowess, brand essence and label at affordable price points have become a rage among the masses. Habib will share how he has scripted this success at the forthcoming Pitch CMO Summit.

exchange4media Staff Nov 8, 2011 8:07 AM

Pitch Exclusive:  Speaker Srinivas Murthy on creating fresh brand strategy

At the Pitch CMO Summit, Srinivas Murthy, Director Marketing (Flavors & Thums Up), Coca-Cola India & SWA, will share how he led the repositioning of Sprite on the back of a very successful earlier positioning.

exchange4media Staff Nov 1, 2011 8:44 AM

Pitch Exclusive: Marketing the unusual

The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples that show that if applied rightly, marketing principles can work wonders for the undermarketed categories too...

exchange4media Staff Oct 18, 2011 9:29 AM

Pitch Exclusive: Sharmili Rajput’s formula for connecting well with Indian women

The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent share of this industry. Sharmili Rajput, Marketing Director, Oriflame India speaks about how this was achieved while connecting better with Indian women.

exchange4media Staff Oct 14, 2011 10:10 AM

Pitch Exclusive: Sumit Sahay to share Croma’s tech retailing strategy

In its four years of existence, Croma has become the leading large format CDIT retailer in the country. Sumit Sahay, Marketing Head, Infiniti Retail (Croma), will be sharing how the retail chain has gone from just one store to 66 stores today and has reported a 2010-11 turnover of Rs 1,549 crore.

exchange4media Staff Oct 11, 2011 9:57 AM

Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff Oct 4, 2011 8:40 AM

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.

exchange4media Staff Sep 30, 2011 8:38 AM

Pitch Exclusive: Volkswagen’s Lutz Kothe to unravel his marketing secrets

From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?

exchange4media Staff Sep 23, 2011 10:10 AM

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff Sep 16, 2011 12:07 PM

HDFC Standard Life unveils new corporate identity at Pitch CMO Summit

Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tripathy, Executive Vice President and Head – Marketing, HDFC Standard Life, unveiled the company’s new logo and corporate identity at the event.

Ashish Jha Nov 17, 2010 7:32 AM