pitch-cmo
It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Branding is the goal, storytelling is the means: Sashi Shankar?blur=25

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Branding is the goal, storytelling is the means: Sashi Shankar?blur=25

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Breaking through clutter is key for FMCG brands: Sunil Gadgil?blur=25

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

Mahindra’s SP Shukla to decode experiential route to brands?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today

exchange4media Staff Mar 6, 2013 7:52 PM

Marketing stalwarts to reveal building connect through entertainment?blur=25

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

Perfetti eyes BTL, experiential marketing for rural push?blur=25

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua?blur=25

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

Marketing is a performance art: Shafalika Saxena?blur=25

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

How Intel strategised with art through technology?blur=25

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra Mar 4, 2013 6:42 PM

"An engagement not thought through well doesn’t work out well"?blur=25

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

Twishy Mar 4, 2013 6:41 PM

“Entertainment will be the focus area for HP this year’'?blur=25

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh

Neha Pal Mar 2, 2013 8:31 PM

"Ascend the ent ladder to find new ways of engagement"?blur=25

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 2, 2013 1:06 AM

“Ascend the entertainment ladder to find new ways of engagement”?blur=25

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 1, 2013 1:07 AM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Reporter’s Diary: A new learning everyday?blur=25

For reporter Deepa Balasubramanian, the advertising, marketing and media domain is proving to be an experience of a lifetime

Deepa Balasubramanian Aug 18, 2012 9:24 PM

"Planners don't understand southern market"?blur=25

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff Jun 25, 2012 8:53 PM

Ashok Leyland changing the truck market: Nitin Seth?blur=25

Ashok Leyland has realised that the truck market, like the car market, needs to take the after-sales experience up for truck drivers

exchange4media Staff Jun 25, 2012 8:08 PM

“Keep thinking & keep implementing”?blur=25

“Bharatmatrimony has many brand extensions due to continuous thinking of outsmarting competition,” says Murugavel Janakiraman of BharatMatrimony

Deepa Balasubramanian Jun 25, 2012 6:33 PM