Differentiate or die: Anuradha Aggarwal?blur=25

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

Marico's Harsh Mariwala on innovation & purpose as key differentiators in brand building?blur=25

In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders

exchange4media Staff Feb 6, 2015 8:01 AM

Pitch CMO Summit 2015 to focus on innovation in marketing?blur=25

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment

Ankur Singh Jan 22, 2015 8:59 AM

Perseverance gives you out-of-the-box imagination: Ankur Warikoo?blur=25

The Groupon India CEO shares five out-of-the-box marketing initiatives, or deals, which made Groupon what it stands for today in the daily deals space

Gunjan Verma Mar 29, 2014 10:51 AM

Marketers cannot create a brand by just relying on new media, say experts?blur=25

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

"If you want advtg to work, you need to understand the high points in the advert"?blur=25

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Concept of a master brand is now a paradox: D Shivakumar?blur=25

Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India

Ankur Gaurav Mar 28, 2014 8:31 AM

How OLX reinvented the classifieds category in India?blur=25

Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi

Devansh Sharma Mar 28, 2014 7:55 AM

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention?blur=25

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained for 62 years by reinventing from time to time

exchange4media Staff Mar 28, 2014 7:52 AM

After Mumbai, Pitch CMO Summit 2014 to unfold successful brand stories in Delhi today?blur=25

The Delhi chapter will see the best of the marketers from brands that successfully reinvented themselves. The keynote address will be delivered by D Shivakumar, Chairman & CEO, PepsiCo

exchange4media Staff Mar 27, 2014 7:54 AM

Reinventing the Mother Dairy brand?blur=25

Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence

Wayne Ross Mar 26, 2014 8:17 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014?blur=25

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM

Bajaj Allianz engages in the unique art of brand activation that enables big dreams?blur=25

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan?blur=25

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

We need to craft brands for the connected world: Hemant Bakshi?blur=25

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM

2-min video: An idea can change your life – Sashi Shankar?blur=25

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

We are fighting a drought of attention: Viral Oza?blur=25

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

“Experiential marketing works best when it’s personalised”?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM