pitch-cmo
Bajaj Allianz engages in the unique art of brand activation that enables big dreams

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

We need to craft brands for the connected world: Hemant Bakshi

The Executive Director (Home & Personal Care), HUL talks about brands that last for life & elaborates on the key principles that drive HUL's marketing philosophy at Pitch CMO Summit 2014 in his keynote address

Abhinna Shreshtha Mar 25, 2014 7:44 AM

2-min video: An idea can change your life – Sashi Shankar

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellular

Abhinav Trivedi Mar 22, 2013 7:28 PM

We are fighting a drought of attention: Viral Oza

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

“Experiential marketing works best when it’s personalised”

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

It was essential to ‘unscooter’ Vespa: MV Krishna

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Branding is the goal, storytelling is the means: Sashi Shankar

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Breaking through clutter is key for FMCG brands: Sunil Gadgil

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

Mahindra’s SP Shukla to decode experiential route to brands

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today

exchange4media Staff Mar 6, 2013 7:52 PM

Marketing stalwarts to reveal building connect through entertainment

The Pitch CMO Summit will focus on the associations and usage of entertainment platforms in movies, TV, radio, sports, gaming, lifestyle & fashion

exchange4media Staff Mar 6, 2013 7:11 PM

Perfetti eyes BTL, experiential marketing for rural push

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM

'BRETAIL', marketing the Volvo way

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

Marketing is a performance art: Shafalika Saxena

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

How Intel strategised with art through technology

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra Mar 4, 2013 6:42 PM

"An engagement not thought through well doesn’t work out well"

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

Twishy Mar 4, 2013 6:41 PM

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