In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016
Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.
In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders
The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment
Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact
According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message
Subhashis Basu, Business Head (Dairy Products), Mother Dairy shares how the brand is focusing on creating 'guilt free indulgence' experience with its products & plans to firm up its social media presence