In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.
Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.
From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?
The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.
Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tripathy, Executive Vice President and Head – Marketing, HDFC Standard Life, unveiled the company’s new logo and corporate identity at the event.
From being seen as a product primarily for children to the current ‘Shubh Aarambh’ proposition of anticipation of happiness moments, chocolate brand Cadbury has traversed a long way. In his presentation at the Mumbai leg of the Pitch CMO Summit on November 16, V Chandramouli, Director - Strategy and Chocolates, Cadbury India highlights the major successes and some challenges that the brand has faced all these years.
Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 16, Sanjay Behl, CEO, Reliance Big TV, delved upon the more contemporary approach of marketing today and demystified the concept of Marketing 3.0…
The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, the Summit will have India’s top marketers sharing their marketing mantras. The Pitch CMO Summit this year also marks the seventh anniversary celebrations of ‘Pitch’ magazine.
‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers sharing their marketing mantras at the Pitch CMO Summit in Mumbai on November 16, 2010. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
Sanjay Behl, CEO, Big TV & IPTV and Brand Head, Reliance Communications, will be the keynote speaker at the Mumbai leg of the Pitch CMO Summit 2010 to be held on November 16. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
After the grand success of the Delhi leg of the Pitch CMO Summit 2010, ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is organising the Pitch CMO Summit in Mumbai on Tuesday, November 16, 2010. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.