Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...
The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples that show that if applied rightly, marketing principles can work wonders for the undermarketed categories too...
The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent share of this industry. Sharmili Rajput, Marketing Director, Oriflame India speaks about how this was achieved while connecting better with Indian women.
In its four years of existence, Croma has become the leading large format CDIT retailer in the country. Sumit Sahay, Marketing Head, Infiniti Retail (Croma), will be sharing how the retail chain has gone from just one store to 66 stores today and has reported a 2010-11 turnover of Rs 1,549 crore.
In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.
Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.
From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?