pitch-cmo-summit
Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff Oct 4, 2011 8:40 AM

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of the hottest selling models today. Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India, has played a key role in this turnaround and he will be revealing how this was achieved at the Pitch CMO Summit 2011.

exchange4media Staff Sep 30, 2011 8:38 AM

Pitch Exclusive: Volkswagen’s Lutz Kothe to unravel his marketing secrets

From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?

exchange4media Staff Sep 23, 2011 10:10 AM

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff Sep 16, 2011 12:07 PM

HDFC Standard Life unveils new corporate identity at Pitch CMO Summit

Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tripathy, Executive Vice President and Head – Marketing, HDFC Standard Life, unveiled the company’s new logo and corporate identity at the event.

Ashish Jha Nov 17, 2010 7:32 AM

V Chandramouli on the sweet success of Cadbury at the Pitch CMO Summit

From being seen as a product primarily for children to the current ‘Shubh Aarambh’ proposition of anticipation of happiness moments, chocolate brand Cadbury has traversed a long way. In his presentation at the Mumbai leg of the Pitch CMO Summit on November 16, V Chandramouli, Director - Strategy and Chocolates, Cadbury India highlights the major successes and some challenges that the brand has faced all these years.

Anisha Singhi Nov 17, 2010 7:25 AM

Decoding Marketing 3.0: Reliance’s Sanjay Behl on People, Purpose, Perspective, Protection and Participation at the Pitch CMO Summit

Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 16, Sanjay Behl, CEO, Reliance Big TV, delved upon the more contemporary approach of marketing today and demystified the concept of Marketing 3.0…

Rishi Vora Nov 17, 2010 7:24 AM

Reliance’s Sanjay Behl, Cadbury’s V Chandramouli & Shripad Nadkarni at Pitch CMO Summit in Mumbai today

The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, the Summit will have India’s top marketers sharing their marketing mantras. The Pitch CMO Summit this year also marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 16, 2010 7:26 AM

Pitch CMO Summit 2010: Stage set for top marketers to share their winning mantras in Mumbai tomorrow

‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers sharing their marketing mantras at the Pitch CMO Summit in Mumbai on November 16, 2010. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 15, 2010 7:26 AM

Decoding Marketing 3.0: Big TV’s Sanjay Behl at the Pitch CMO Summit in Mumbai on Nov 16

Sanjay Behl, CEO, Big TV & IPTV and Brand Head, Reliance Communications, will be the keynote speaker at the Mumbai leg of the Pitch CMO Summit 2010 to be held on November 16. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 12, 2010 7:03 AM

Top marketers to share winning mantras at Pitch CMO Summit in Mumbai on Nov 16

After the grand success of the Delhi leg of the Pitch CMO Summit 2010, ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is organising the Pitch CMO Summit in Mumbai on Tuesday, November 16, 2010. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 11, 2010 7:25 AM

Ajay Kaul speaks on Domino’s taking consumer centricity to the core

The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.

Dipali Banka Nov 1, 2010 8:46 AM