pitch-cmo-summit
'BRETAIL', marketing the Volvo way

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

Marketing is a performance art: Shafalika Saxena

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

How Intel strategised with art through technology

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra Mar 4, 2013 6:42 PM

"An engagement not thought through well doesn’t work out well"

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

Twishy Mar 4, 2013 6:41 PM

“Entertainment will be the focus area for HP this year’'

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh

Neha Pal Mar 2, 2013 8:31 PM

"Ascend the ent ladder to find new ways of engagement"

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 2, 2013 1:06 AM

“Ascend the entertainment ladder to find new ways of engagement”

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

Twishy Mar 1, 2013 1:07 AM

Using entertainment to build a brand @Pitch CMO Summit

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Reporter’s Diary: A new learning everyday

For reporter Deepa Balasubramanian, the advertising, marketing and media domain is proving to be an experience of a lifetime

Deepa Balasubramanian Aug 18, 2012 9:24 PM

"Planners don't understand southern market"

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff Jun 25, 2012 8:53 PM

Ashok Leyland changing the truck market: Nitin Seth

Ashok Leyland has realised that the truck market, like the car market, needs to take the after-sales experience up for truck drivers

exchange4media Staff Jun 25, 2012 8:08 PM

“Keep thinking & keep implementing”

“Bharatmatrimony has many brand extensions due to continuous thinking of outsmarting competition,” says Murugavel Janakiraman of BharatMatrimony

Deepa Balasubramanian Jun 25, 2012 6:33 PM

Renault will bring to India its global DNA: Len Curran

Post the break-up with Mahindra & Mahindra, Renault has come to India on its own and is trying to come out of the Logan shadow, says Len Curran of Renault India

exchange4media Staff Jun 25, 2012 6:31 PM

Woodland spreading its wings globally: Harkirat Singh

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

exchange4media Staff Jun 25, 2012 6:29 PM

Digitisation will get national advertisers to regional media: Andhra media industry

Media personalities from Andhra Pradesh talk about the imperative need for digitisation of media during a panel session at Pitch CMO Summit 2012 – South

Deepa Balasubramanian Jun 21, 2012 7:11 PM

Prey is better than spray: Bijou Kurien

While modern retail is here to stay, it is no threat to traditional retail. The latter is in fact complementing modern retail, says Bijou Kurien, President and CE, Lifestyle, Reliance Retail

exchange4media Staff Jun 20, 2012 5:37 AM

Embrace convergence of media: Suresh Balakrishna

Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms

exchange4media Staff Jun 20, 2012 4:33 AM

Intangible products have to sell propositions: Manisha Lath Gupta

Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions

exchange4media Staff Jun 20, 2012 4:07 AM

Touch emotions in a low involvement category: Madhusudan Mokashi

In a low involvement category such as salt & ghee, it is difficult to bring about much differentiation. The challenge for marketers is to build brand recall

exchange4media Staff Jun 20, 2012 4:05 AM