pitch-cmo-summit

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

exchange4media Staff Mar 20, 2018 8:53 AM

The brand started by Lavanya Nalli’s great-grandfather in Chennai in 1928 has today become a national brand

exchange4media Staff Mar 19, 2018 9:00 AM

Ravi Desai Amazon

The Director of Mass and Brand Marketing at Amazon India also took home the award for Best Experiential Marketing at the recently held Pitch CMO Summit

exchange4media Staff Mar 19, 2018 8:59 AM

The imperative for re-imagining the future of retail has never been more pressing. CK Venkataraman addressed this at the recent Pitch CMO Summit in Mumbai

exchange4media Staff Mar 19, 2018 8:57 AM

Pitch CMO 2018

Pitch CMO Summit was attended by senior marketers from various domains including Ravi Desai of Amazon, Siddhartha Banerjee of Vodafone, Amit Tiwari of Havells and Vivek Sharma of Pidilite, among others

exchange4media Staff Mar 17, 2018 8:58 AM

Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

exchange4media Staff Mar 14, 2017 8:04 AM

Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

exchange4media Staff Mar 14, 2017 8:00 AM

Pitch CMO Summit 2016: Consistency has been one of the keys to Amul’s success in the marketing space: Pawan Singh CMO Amul

Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustained this legacy

Alisha Patel Mar 10, 2016 9:09 AM

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digital medium when it comes to marketing.

exchange4media Staff Mar 9, 2016 8:10 AM

Pitch CMO Summit 2016:It is not just about the platforms, but communication with stakeholders: Amit Shah Yes Bank

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Alisha Patel Mar 8, 2016 9:22 AM

Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC

Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on the topic 'Changing Face of Brand Experience' at the Pitch CMO Summit 2016.

exchange4media Staff Mar 7, 2016 8:26 AM

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

We need to generate ideas and monetise on them: Sunil Kataria

At the 10th Pitch CMO summit 2015, Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, talks about how innovation is redefining the traditional ways of marketing

Collin Furtado Feb 7, 2015 9:33 AM

Differentiate or die: Anuradha Aggarwal

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

Marico's Harsh Mariwala on innovation & purpose as key differentiators in brand building

In his keynote address at Pitch CMO Summit 2015, Marico Industries Chairman Harsh Mariwala traces the journey of Parachute and Saffola, and how constant innovation has made the brands remain market leaders

exchange4media Staff Feb 6, 2015 8:01 AM

Pitch CMO Summit 2015 to focus on innovation in marketing

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment

Ankur Singh Jan 22, 2015 8:59 AM

Perseverance gives you out-of-the-box imagination: Ankur Warikoo

The Groupon India CEO shares five out-of-the-box marketing initiatives, or deals, which made Groupon what it stands for today in the daily deals space

Gunjan Verma Mar 29, 2014 10:51 AM

Marketers cannot create a brand by just relying on new media, say experts

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

"If you want advtg to work, you need to understand the high points in the advert"

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Concept of a master brand is now a paradox: D Shivakumar

Everybody knows & says that the world of consumers is changing, but they are changing to become hybrid consumers. There is no fragmentation now, says the Chairman & CEO of PepsiCo India

Ankur Gaurav Mar 28, 2014 8:31 AM