pitch-cmo-summit-2013
We are fighting a drought of attention: Viral Oza?blur=25

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Branding is the goal, storytelling is the means: Sashi Shankar?blur=25

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Branding is the goal, storytelling is the means: Sashi Shankar?blur=25

The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey

Saloni Surti Mar 7, 2013 2:12 AM

Breaking through clutter is key for FMCG brands: Sunil Gadgil?blur=25

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM