Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management?blur=25

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

exchange4media Staff Dec 7, 2016 8:56 AM

LIQVD Asia sets up Singapore ops?blur=25

Sudipa Sen has been appointed as Country Head. Till recently, she was the Country Head for ZenithOptimedia's digital brand Resultrix Singapore

exchange4media Staff Jul 10, 2013 7:37 AM

LIQVD Asia sets up Singapore ops; appoints Sudipa Sen as Country Head?blur=25

Sen would be working with Arnab Mitra, Co-Founder of LIQVD Asia. Till recently, she was the Country Head for ZenithOptimedia’s digital brand Resultrix Singapore

exchange4media Staff Jul 9, 2013 1:26 PM

Is banner advertising not pocket friendly??blur=25

With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…

Saloni Surti May 10, 2013 9:11 PM

“Digital mktg has rendered traditional mktg obsolete”?blur=25

There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts

Arshiya Khullar Aug 27, 2012 7:17 PM

Remembering V Ramani: Mahesh Murthy?blur=25

I'll miss you, bossman, says Mahesh Murthy of Pinstorm, as he writes on his experience of working in the same domain as V Ramani

Mahesh Murthy Aug 2, 2012 8:18 PM

Did Google ‘Buzz’ or was it a cola without fizz? Digital experts dissect Google’s latest tool?blur=25

Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online space. exchange4media spoke to industry experts and sought to find out why it didn’t create the ‘buzz’ and was it expected in first place. Also, what could have possibly worked in Google’s favour.

exchange4media Staff Sep 27, 2010 8:09 AM

With Global Top 100 Award, Pinstorm looks to up its growth momentum in 2010?blur=25

The year couldn’t have started on a better note for Pinstorm. The Mumbai-headquartered digital brand management firm has been awarded the Red Herring Global Top 100 Award at a ceremony in San Diego, USA, on January 16, 2010. An elated Mahesh Murthy, Founder, Pinstorm, shares his firms plans for the year ahead and the key focus areas in an exclusive conversation with exchange4media.

Shanta Saikia Jan 19, 2010 7:53 AM