Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM


An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

exchange4media Staff Mar 14, 2018 1:26 PM


TVC aims at highlighting the importance of 5-point waterproofing

exchange4media Staff Feb 24, 2018 8:57 AM


Shantanu Bhanja served as CEO of HT Digital Streams until August 4, 2017. He joined HT Media in 2007 after working for more than 15 years with Reckitt Benckiser

exchange4media Staff Feb 21, 2018 8:56 AM


At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his book ‘The Catalyst.’

exchange4media Staff Feb 21, 2018 8:53 AM


In humorous 20-second spots, the TVCs acknowledges role women play in bringing moments of joy to families

exchange4media Staff Nov 20, 2017 2:07 PM


Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas Nov 13, 2017 8:55 AM


The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

exchange4media Staff Jul 12, 2017 12:52 PM

Cannes 2016: India gets 5 entries shortlisted in Film Craft Lions?blur=25

Mumbai's Corcoise Films has been shortlisted in two categories for its work done for Ogilvy & Mather's client Pidilite Industries' 'Fevicol Dahi Handi' campaign

exchange4media Staff Jun 25, 2016 1:10 PM

We can only enable marketing, not drive it: Vivek Sharma?blur=25

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Ruhail Amin Mar 5, 2016 7:38 AM

Fevikwik launches ‘Broken Heart’ spot to broaden brand positioning?blur=25

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

BJP MP accuses Fevikwik ad of being 'anti-national'?blur=25

BJP's Ujjain MP Chintamani Malviya calls Fevikwik’s Todo Nahi Jodo ad ‘anti-national’ and an ‘insult’ to the soldiers

Sarmistha Neogy Apr 24, 2015 8:53 AM

Star Sports' and Fevikwik's World Cup ads win audience nod?blur=25

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave?blur=25

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology?blur=25

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

Good ratings give added push to Fevicol association with Pro Kabaddi League?blur=25

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Advertisers softening stance on pitch fee??blur=25

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Disgruntled advertisers & media agencies speak up?blur=25

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM