Cannes 2016: India gets 5 entries shortlisted in Film Craft Lions

Mumbai's Corcoise Films has been shortlisted in two categories for its work done for Ogilvy & Mather's client Pidilite Industries' 'Fevicol Dahi Handi' campaign

exchange4media Staff Jun 25, 2016 1:10 PM

We can only enable marketing, not drive it: Vivek Sharma

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Ruhail Amin Mar 5, 2016 7:38 AM

Fevikwik launches ‘Broken Heart’ spot to broaden brand positioning

The new ad conceptualised by Ogilvy & Mather is aimed at broadening the brand positioning beyond the already established standing as ‘one-drop instant adhesive’

Sarmistha Neogy Oct 15, 2015 9:01 AM

BJP MP accuses Fevikwik ad of being 'anti-national'

BJP's Ujjain MP Chintamani Malviya calls Fevikwik’s Todo Nahi Jodo ad ‘anti-national’ and an ‘insult’ to the soldiers

Sarmistha Neogy Apr 24, 2015 8:53 AM

Star Sports' and Fevikwik's World Cup ads win audience nod

Even as ad spends are skyrocketing, this year's World Cup ads haven't managed to create much buzz so far. exchange4media takes you through the ads that managed to make an impact during the first week of the ICC World Cup 2015

Ankur Singh Feb 20, 2015 8:13 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

Good ratings give added push to Fevicol association with Pro Kabaddi League

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

What clients want from Goafest this year?

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Advertisers softening stance on pitch fee?

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

Decoding what clients expect from their agencies

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

Disgruntled advertisers & media agencies speak up

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals?

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Focus on adding brand value in 2013: Industry experts

Experts stress that focus should be on how value addition can make a difference to a brand and that innovation is key to bringing this difference

Priyanka Nair Feb 12, 2013 8:20 PM

Pidilite bets big on on-ground promotions

The on-ground activities include in-shop visibility, outdoor visibility, distribution expansion and van activation

exchange4media Staff Aug 16, 2012 1:09 AM

Candid Marketing organises a wedding for Pidilite

Candid executed a campaign for Pidilite that saw a wedding take place between cement and Dr Fixit Pidiproof LW+ to highlight the bond between the two

exchange4media Staff Mar 23, 2012 8:41 AM

Law & Kenneth bags creative duties of Pidilite’s Rangeela

Pidilite has assigned the creative mandate for its brand Rangeela to Law & Kenneth, even as the major chunk of their creative business continues to be handled by O&M. Triton is the incumbent agency.

Shubhangi Mehta May 6, 2011 8:22 AM

Ad Review: O&M creates stickiness for Fevicol, again

Fevicol is back with its new campaign, which retains the norm of simplicity accompanied with cuteness and humour of the earlier ads.

Shubhangi Mehta Feb 28, 2011 7:56 AM

Pidilite Industries appoints Madison Media as its media AOR; ac size Rs 50 cr

Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.

Tasneem Limbdiwala Dec 10, 2010 7:32 AM