Candid Marketing organises a wedding for Pidilite?blur=25

Candid executed a campaign for Pidilite that saw a wedding take place between cement and Dr Fixit Pidiproof LW+ to highlight the bond between the two

exchange4media Staff Mar 23, 2012 8:41 AM

Pidilite Industries appoints Madison Media as its media AOR; ac size Rs 50 cr?blur=25

Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.

Tasneem Limbdiwala Dec 10, 2010 7:32 AM