I believe in the criticality of owning the message : Ritesh Ghosal?blur=25

It's very easy to get lost in fancy storytelling or trying to look for a more spectacular narrative, but the brand manager's job is to really own the message, says Ritesh Ghosal, Head Brand Marketing, Tata Teleservices

Aditi Raval May 28, 2014 7:49 AM

Harvard Business School & MICA develop photonovel case study?blur=25

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff Jun 8, 2013 8:27 PM