philips
The account moves to O&M from DDB Mudra post a global creative realignment. DDB Mudra will continue to handle the healthcare business in India.
Deepika Bhardwaj Dec 16, 2011 2:46 PM
While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.
Shanta Saikia Nov 8, 2011 8:16 AM
Indian markets are known to be price sensitive, yet changed economic situations have given more purchasing power. Are consumers looking to pay a premium for products and services?
exchange4media Staff Jun 21, 2011 9:35 AM
Writing exclusively for e4m, Amit Tiwari GM, Country Head Media at Philips India, notes that the 5th edition of The Festival of Media concentrated more on new media and stresses that there is need understand the present.<br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=42088&Tag=34582><b><font color=red>Guest Article: </font>Philips’ Amit Tiwari @ Festival of Media – Day 2 post</b></a> <br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42071&tag=34565&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media – Day 1 post</b></a><br /> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42054&tag=34548&search=y><b><font color=red>Guest Article: </font>Philips' Amit Tiwari @ Festival of Media</b></a>
Amit Tiwari May 12, 2011 8:31 AM
Writing exclusively for exchange4media, Amit Tiwari, GM, Country Head Media, Philips India recaps the major highlights of the final day of the Festival of Media in Montreux, Switzerland.<br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42071&tag=34565&search=y><b><font color=red>Guest Article: </font>Philips’ Amit Tiwari @ Festival of Media – Day 1 post</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=42054&tag=34548&search=y><b><font color=red>Guest Article: </font>Philips’ Amit Tiwari @ Festival of Media </b></a>
Amit Tiwari May 11, 2011 9:40 AM
The Festival of Media 2011 got underway in Montreux, Switzerland on May 8, and Amit Tiwari, General Manager, Country Head Media at Philips India, writes exclusively from the event for exchange4media...
Amit Tiwari May 9, 2011 9:29 AM
Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.
