philips
"Radio ads should concentrate on listening skills"?blur=25

From keeping the business objective in sight to keeping the content humorous and fun - some of the esteemed jury members of Golden Mikes 2014 awards share what goes into the making of a great radio ad

Abhinna Shreshtha Jan 28, 2014 9:39 AM

"With social media, consumers now have a collective voice which is shaping the industry"?blur=25

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Jury decides on Golden Mikes 2014 winners?blur=25

The 11-member jury panel, led by Bharat Patel, met in Mumbai yesterday to deliberate on the 537 entries received across 41 categories for the radio advertising award

Abhinna Shreshtha Jan 23, 2014 9:15 AM

Philips joins hands with MTDC to light up Gateway of India on Jan 24?blur=25

The #MumbaiInANewLight campaign invites people to suggest ideas that can make Mumbai better & brighter at night. MTDC & Philips will also live stream the lighting of the iconic monument on various platforms

exchange4media Staff Jan 21, 2014 1:37 PM

Rishikar Krishna roped in as Marketing Head for Mirchi Properties?blur=25

Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company

exchange4media Staff Dec 28, 2013 8:27 AM

Rishikar Krishna roped in as Marketing Head for Mirchi Properties?blur=25

Krishna will be responsible for conceptualising, designing and marketing various intellectual properties of Radio Mirchi. This is his second stint with the company

exchange4media Staff Dec 27, 2013 2:07 PM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

Overall consumer sentiment is actually very positive: Nirupam Sahay, Philips Lighting?blur=25

The monsoons have been excellent across the country, so rural & semi-urban demand has picked, and I think there is relative stability in the economy, says the President, Philips Lighting India

Simran Sabherwal Nov 2, 2013 8:24 AM

Philips India grooms its social media strategy to target men?blur=25

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of products, where entry point is via Facebook

Priyanka Nair Jul 23, 2013 8:08 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 9:21 AM

Can television's loss be digital's gain??blur=25

With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...

Saloni Surti Jul 16, 2013 8:04 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM

Cannes Lions 2013: Taproot, Grey, O&M make India proud in Outdoor Lions?blur=25

Taproot has grabbed 2 Gold Lions, Grey picked up 2 Bronze Lions and O&M bagged 1 Bronze

Priyanka Nair Jun 19, 2013 10:18 AM

IDMA 2013: "We expect to see extremely innovative entries this year"?blur=25

Jury Chair Mahendra Swarup and other Jury members share the entries will be judged on parameters such as interplay, business connect & innovativeness

Saloni Surti Apr 12, 2013 8:09 PM

Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

LinkedIn enhances user experience with new features?blur=25

LinkedIn’s latest offer includes endorsements, notifications, and redesigned version of company pages and career pages

exchange4media Staff Sep 17, 2012 8:25 PM

Madison Media appoints Gautam Kiyawat as Group CEO?blur=25

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia Apr 2, 2012 4:06 PM

Madison Media appoints Gautam Kiyawat as Group CEO?blur=25

Madison World has appointed Gautam Kiyawat as Group CEO, Madison Media. Kiyawat comes from Research in Motion and will join Madison on May 1, 2012

Noor Fathima Warsia Apr 2, 2012 1:13 PM

ADA Ratnam to head Philips Consumer Lifestyle India?blur=25

ADA Ratnam has been appointed President of Philips Consumer Lifestyle India. He takes over from Anjan Bose, who would be retiring on March 31

exchange4media Staff Feb 7, 2012 7:21 AM

O&M bags Philips’ consumer lifestyle & lighting biz?blur=25

The account moves to O&M from DDB Mudra post a global creative realignment. DDB Mudra will continue to handle the healthcare business  in India.

Deepika Bhardwaj Dec 16, 2011 2:46 PM