philips
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The company said the new name symbolises the fact that light becomes an intelligent language which conveys meaning and connects.

exchange4media Staff Mar 19, 2018 12:17 PM

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Launches 'For The Forward' In Celebration Of Creative Network's New Look And Proposition

exchange4media Staff Nov 28, 2017 11:20 AM

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The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’s image.

exchange4media Staff Sep 12, 2017 8:59 AM

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Global business performance agency focuses on innovation and transformation with appointment

exchange4media Staff Aug 31, 2017 12:01 PM

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Tiwari was last associated with Philips as Director, Marketing, Indian Subcontinent – Brand, Communication & Digital

Ruhail Amin Jul 4, 2017 11:10 AM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

Mindshare leads the pack at inaugural Indian Content Marketing Awards?blur=25

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

exchange4media Staff Sep 1, 2016 9:46 PM

Cannes Lions 2016: Ogilvy & Mather wins Two Grand Prix Lions on Day 1?blur=25

The agency’s work ‘Breathless Choir’ for Philips won 2 Gold Lions in the Health & Wellness category. The agency also won 6 Sliver and 5 Bronze Health Lions today

exchange4media Staff Jun 20, 2016 8:18 AM

Sachin Tendulkar’s new innings-- from endorser to entrepreneur?blur=25

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

Philips earmarks 70% of its marketing budget for Philips Body Grooming Range?blur=25

"Digital is the best medium for a high ROI," says Anurita Chopra, Director of Marketing, Personal Care, Philips Consumer Lifestyle

Abid Hasan Jun 18, 2015 8:19 AM

World Cup: Is advertising on digital worth the money??blur=25

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Dabur Vatika cancer awareness ad kicks off first viral digital campaign of 2015?blur=25

To salute the undying spirit of cancer survivors, Dabur Vatika has launched this year's first long-format emotional ad campaign for its natural hair care brand; other brands are not far behind

Ankur Singh Jan 16, 2015 8:43 AM

Digital marketing biggest challenge and opportunity for brands in 2014?blur=25

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Quasar wins digital mandate for Philips branded television?blur=25

The full service mandate includes creating the digital strategy encompassing owned media assets, social media& digital media planning & buying. The account will be handled by Quasar's Mumbai office

exchange4media Staff Jul 29, 2014 8:09 AM

Philips ties up with Amazon & Disney in its first-ever digital launch?blur=25

Philips announces strategic partnership with Amazon & Disney for its lighting product range designed especially for children. Products will be made available "exclusively" on Amazon & extended to retail outlets within a year

Ankur Singh Jul 24, 2014 8:57 AM

Posterscope executes OOH campaign for Philips Aqua Touch Shaver in 7 major cities?blur=25

The campaign was executed across seven major cities for a period of 30 days communicating the message, "Aqua Touch protects better than the regular blade for both Wet and Dry shaves!"

exchange4media Staff Jun 19, 2014 8:12 AM

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Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

exchange4media Staff Apr 11, 2014 7:24 AM

Videocon appoints Sanjeev Bakshi as COO?blur=25

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product planning, GTM, service and sales and marketing

exchange4media Staff Mar 26, 2014 9:51 AM

Videocon appoints Sanjeev Bakshi as COO?blur=25

Bakshi has worked with leading brands like LG, Philips, Godrej and Voltas and has worked across various departments and verticals, including product planning, GTM, service and sales and marketing

exchange4media Staff Mar 26, 2014 7:37 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM