Responding to Keith Weed’s statement on influencer marketing, PHD senior leadership claims that the agency has invested in technology that generates good quality media inventory and ensures that they do not buy bot traffic.
Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come
PHD India’s Ronnie Thomas and Tejas Shah have won the Indian leg of the Young Lions competition in the media segment and will represent India at the Cannes Lions International Festival of Creativity in June
A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies