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If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy 26-October-2013

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra 22-October-2013

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra 18-October-2013

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan 10-October-2013

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy 08-October-2013

The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying

exchange4media Staff 14-August-2013

There is room in the market as there are plenty of brands to be pitched for in any sector, says Mauricio Sabogal, Global CEO, Brand Programming Network

Srabana Lahiri 26-April-2013

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff 20-March-2013

The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

exchange4media Staff 19-March-2013

“We as an industry have to get over silos & start thinking about where the client’s business is,” says the CEO of IPG Mediabrands Worldwide

Twishy 07-March-2013

With this, Interactive Avenues becomes a strategic part of IPG Mediabrands’ Mediabrands Audience Platform (MAP) & will sit alongside Reprise Media in the new MAP structure

exchange4media Staff 06-March-2013

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff 04-March-2013

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff 07-February-2013

Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013

exchange4media Staff 01-February-2013

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia 11-December-2012

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia 10-December-2012

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

exchange4media Staff 27-November-2012

Sorrell on: WPP India revenues that are set to cross $500 million; the well-defined WPP strategy; recent over-priced acquisitions in India

Noor Fathima Warsia 24-November-2012

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia 23-November-2012

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia 23-November-2012

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