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As far as I'm personally concerned, we're working towards April launch for BARC : Shashi Sinha?blur=25

BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands

Priyanka Mehra Feb 19, 2015 9:12 AM

Trendspotting: Redefining the role of media in a borderless world?blur=25

All media platforms are striving to take competitive lead by using creative technological tools. The growing needs of brands and the market are redefining the role of media in a borderless world at the Ad Club's Media Review 2014

Ankur Singh Dec 22, 2014 8:02 AM

 IPG joins hands with Millennial Media to deliver data-driven mobile solutions?blur=25

IPG Mediabrands' central automated buying platform Cadreon will be integrated with Millennial Media's programmatic offerings

exchange4media Staff Nov 15, 2014 1:50 PM

Publicis' MSL to acquire Perfect Relations?blur=25

Media reports estimate the deal value to be in the vicinity of Rs 150-200 crore

exchange4media Staff Nov 7, 2014 8:08 AM

 IPG records nine month organic revenue growth of 5.9%?blur=25

Third quarter operating income grew 21% to $171.3 million. Nine months operating income growth was 30%

exchange4media Staff Oct 28, 2014 10:59 AM

Malayala Manorama’s Amit Mathew elected Chairman of ABC?blur=25

Shashidhar Sinha, CEO - India, IPG Mediabrands, representing Advertising Agencies on the Council, has been elected as Deputy Chairman for 2014-15. Hormuzd Masani has been elected as Secretary General, while Mudra’s Madhukar Kamath is Hony Treasurer

exchange4media Staff Sep 20, 2014 5:13 PM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 3, 2014 7:56 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 2, 2014 6:10 PM

The overall tone of business remains solid: Michael Roth?blur=25

IPG records 4.4% organic growth in APAC in the second quarter & first half 2014 results. The group expects solid growth in the second half, says Michael Roth, Chairman & CEO, IPG

exchange4media Staff Jul 21, 2014 9:23 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Lowe Lintas & Partners relaunch its digital division 'LinTeractive'?blur=25

The digital entity will be led byCMO Vikas Mehta. IPG's Interactive Avenues will continue to partner 'LinTeractive' for execution in areas like SEO, SEM, technical development

exchange4media Staff May 15, 2014 7:59 AM

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth?blur=25

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

Experts throw light on the changing dynamics in media buying behaviour?blur=25

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Airtel's Arun Sharma joins IPG Mediabrands?blur=25

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

Airtel's Arun Sharma joins IPG Mediabrands?blur=25

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 22, 2014 7:46 PM

Alleged corruption charges surround Samsung's account move?blur=25

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM