pg
Experts throw light on the changing dynamics in media buying behaviour

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

Blue chip client acquisitions set IPG on track to become new No. 2

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Airtel's Arun Sharma joins IPG Mediabrands

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

Airtel's Arun Sharma joins IPG Mediabrands

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 22, 2014 7:46 PM

Alleged corruption charges surround Samsung's account move

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

IPG Mediabrands wins Reckitt Benckiser media partnership in India

RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner

exchange4media Staff Dec 18, 2013 7:48 AM

Reckitt Benckiser's global media pitch underway

The review is said to include traditional as well digital media duties, confirm industry insiders. ZenithOptimedia is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:38 AM

Reckitt Benckiser’s global media pitch underway

The review is said to include traditional as well digital media duties, confirm industry insiders. ZO is handling the brand’s media duties in India currently

Priyanka Mehra Nov 25, 2013 8:32 AM

Stage set for the Mumbai leg of exchange4media Conclave

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

Through the looking glass - A new media mindset: Vikram Sakhuja

The Maxus Worldwide CEO will speak about how he has seen media across the globe evolve & what India can learn from / contribute to it @exchange4media Conclave

exchange4media Staff Nov 22, 2013 8:13 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

My new challenge and passion at this point is BARC: Shashi Sinha

Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic of digital and more...

Priyanka Mehra Oct 29, 2013 8:34 AM

Clients shouldn’t pay by commission or fees, but by sales: Jim Hytner

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

Video: Narrowcasting is our mantra - Shashi Sinha

The CEO of IPG Mediabrands talks about digital payoffs, the agency's approach amidst the economic slowdown & increased focus on narrowcasting, among other things...

Priyanka Mehra Oct 22, 2013 7:57 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

Publicis - Omnicom merger provides no strategic value to clients: Jim Hytner

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan Oct 10, 2013 8:07 AM

We want India to take a leadership position in G-14: IPG's Jim Hytner

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

Smartphones take central role in average consumer's life: Initiative study

The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying

exchange4media Staff Aug 14, 2013 8:18 AM