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Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff Nov 28, 2017 10:33 AM

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IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

exchange4media Staff Nov 2, 2017 8:48 AM

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The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

exchange4media Staff Oct 17, 2017 3:40 PM

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The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM

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Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff Sep 25, 2017 9:58 PM

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PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

exchange4media Staff Sep 20, 2017 12:24 PM

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CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

exchange4media Staff Aug 12, 2017 8:10 AM

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Live and Exclusive coverage of the 99th PGA Championships in the offing as the Quail Hollow Club, North Carolina, gets set to host a first ever Golf Major

exchange4media Staff Aug 9, 2017 12:39 PM

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The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

exchange4media Staff Aug 7, 2017 8:51 AM

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Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

Naziya Alvi Rahman Jul 31, 2017 7:30 AM

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We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jul 29, 2017 7:45 AM

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The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

exchange4media Staff Jul 25, 2017 3:28 PM

IPG Media Lab, NY, launches Outlook 2017 ?blur=25

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM

IPG's first quarter 2017 revenue up 0.7 per cent to $1.75 billion compared to $1.74 billion in the first quarter of 2016?blur=25

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

exchange4media Staff Apr 24, 2017 9:20 AM

Accenture names IPG's UM as global strategic media planning and buying partner?blur=25

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

exchange4media Staff Apr 21, 2017 9:42 AM

My only endeavour while Ritika was growing up was to ensure that she did more than just get good grades: Shashi Sinha, CEO, IPG Mediabrands?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 20, 2017 8:41 AM

Lodestar bags media duties of MP Birla Cement?blur=25

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff Mar 8, 2017 9:37 AM