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The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt

exchange4media Staff 29-September-2016

Prior to this, Venkat of Eenadu was elected Deputy Chairman of ABC

exchange4media Staff 24-September-2016

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

exchange4media Staff 15-September-2016

With over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director

exchange4media Staff 09-September-2016

The company is poised to give Indian clients immediate exposure to cutting edge global technologies, tools, expertise and research

exchange4media Staff 18-August-2016

The Media ACE 2016 Hallmark Award was presented to Shashi Sinha, CEO of IPG Mediabrands India. We spoke to him after he was felicitated

Abhinn Shreshtha 12-August-2016

Interpublic has announced its second quarter and first half 2016 results. As per the results, the second quarter witnessed revenue increase of 2.2% and organic revenue increase of 3.7%

exchange4media Staff 22-July-2016

Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia

exchange4media Staff 19-July-2016

Ansible Mobile and IPG Media Lab have considerable experience with AR technologies and location-based experiences and their latest report highlights how this could be applied by brands to leverage the popularity of Pokemon Go.

exchange4media Staff 18-July-2016

“Pitches make a lot of noise, but much of our business comes from our existing clients. So, if we can just keep our existing clients and manage those relationships, we should be in pretty good shape,” explains Michael Roth, Chairman and Chief Executive Officer of the Interpublic Group of companies

Priyanka Mehra 14-July-2016

To construct the D100, over 10,000 consumers were surveyed across four global regions in five major markets including the United States, United Kingdom, Germany, China, and India. Consumers were asked questions on both global brands and market specific brands; in total over 1,200 brands were examined

exchange4media Staff 21-June-2016

The size of the industry is expected to touch Rs 564 billion. India pips Italy to get into Top 10 list this year and is estimated to move up four ranks to become the 6th largest advertising market by 2020

exchange4media Staff 16-June-2016

In India, the account moves from incumbent agency Mediacom to PHD India; Mediacom won the account in 2007 and retained it till the global pitch

Priyanka Mehra 14-June-2016

The company has stated that it is well-positioned to achieve high end of 2016 organic revenue growth target of 3% - 4% and to expand full-year operating margin by 50 bps or better

exchange4media Staff 25-April-2016

Coca Cola has initiated a multi- agency media – pitch confirm industry sources. The pitch has been initiated in Delhi and the initial round of due diligence is over indicate sources

Priyanka Mehra 07-April-2016

The India chapter of International Advertising Association (IAA) recently hosted ‘Retrospect and Prospect--Advertising Outlook 2016 and beyond’ in Mumbai, wherein Anupriya Acharya, Group CEO, Zenith Optimedia, Shashi Sinha, CEO, IPG Mediabrands and Vikram Sakhuja, ? Group CEO Madison Media & OOH at Madison World presented their ad spend projections for the year 2016. The three stalwarts also participated in a discussion which was moderated by Ashok Venkatramani, CEO, ABP News Network

exchange4media Staff 25-February-2016

“From every perspective, 2015 was a very successful year, with notable accomplishments in the marketplace and strong financial results. Across the group, the quality of our people and our offerings is at its highest level in well over a decade. The key drivers of our industry-leading organic revenue performance have been talent acquisition and development, particularly in creative and strategic roles, our ‘open architecture’ model of integrating services, as well as the deep digital expertise we have embedded into our agencies,” commented Michael Roth, Chairman and CEO of IPG, on the occasion of Interpublic Group’s Q4 FY15 results wherein its was revenue up 5.2% at $ 2.20 billion.

exchange4media Staff 15-February-2016

Interpublic Group has appointed Philippe Krakowsky as the Chairman of IPG Mediabrands. In his new role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company.

exchange4media Staff 12-February-2016

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