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My only endeavour while Ritika was growing up was to ensure that she did more than just get good grades: Shashi Sinha, CEO, IPG Mediabrands

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 20, 2017 8:41 AM

Lodestar bags media duties of MP Birla Cement

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff Mar 8, 2017 9:37 AM

IPG continues support of UN Sustainable Development Goals

Holding company showcases client work promoting sustainable water efforts

exchange4media Staff Jan 11, 2017 8:37 AM

PGurus alleges illegal routing of money by NDTV, Rao calls it "absolutely rubbish"

NDTV Group CEO KVL NarayanRao indicated that his statement before income tax authorities was not an admission of guilt

Saif Ahmad Khan Dec 28, 2016 4:23 PM

IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

exchange4media Staff Dec 14, 2016 9:09 AM

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

exchange4media Staff Nov 21, 2016 8:32 AM

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin Nov 11, 2016 9:39 AM

Lodestar UM bags media mandate for Borosil

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah

exchange4media Staff Oct 17, 2016 1:29 PM

Will CPT be the way forward for TV media buying?

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff Oct 17, 2016 8:02 AM

Gionee paints Kolkata orange this Durga Puja

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff Oct 7, 2016 8:13 AM

TAC's Media Review to be presented by Moat's Jonah Goodhart and IPG Mediabrands' Shashi Sinha

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

exchange4media Staff Oct 4, 2016 9:02 AM

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale

The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt

exchange4media Staff Sep 29, 2016 9:51 AM

I Venkat to succeed Shashidhar Sinha as Chairman ABC

Prior to this, Venkat of Eenadu was elected Deputy Chairman of ABC

exchange4media Staff Sep 24, 2016 6:54 PM

Print can be a gamechanger: Shashi Sinha, IPG Mediabrands

Honoured with the Legend of the Year award at INK Awards 2016, Shashi Sinha firmly believes in the power of print as a medium of social change. We caught up with him to get his thoughts on the significance of the medium as well as print advertising

exchange4media Staff Sep 15, 2016 8:05 AM

Lodestar UM appoints Nikhil Rangnekar as Media Consultant

With over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director

exchange4media Staff Sep 9, 2016 8:19 AM

IPG Mediabrands formally launches mobile specialist Ansible in India

The company is poised to give Indian clients immediate exposure to cutting edge global technologies, tools, expertise and research

exchange4media Staff Aug 18, 2016 8:07 AM