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Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

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Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

exchange4media Staff Jul 23, 2018 9:00 AM

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The fresh round of funding will be used to to further BookMyShow's plans to become the 'Entertainment Destination' for its consumer

exchange4media Staff Jul 18, 2018 6:21 PM

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Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabrands.

exchange4media Staff Jul 3, 2018 8:54 AM

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Stronger growth in 2019 due to the combination of an accelerating economy, broader access to digital media, general elections and Cricket World Cup

exchange4media Staff Jun 22, 2018 10:57 AM

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Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff Jun 19, 2018 10:52 AM

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Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff Jun 18, 2018 8:55 AM

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The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

exchange4media Staff May 22, 2018 9:36 AM

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This new campaign executed by Dentsu Webchutney - Mumbai, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

exchange4media Staff May 21, 2018 4:24 PM

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Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff May 10, 2018 12:41 PM

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We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

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Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM

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Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

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Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

Naziya Alvi Rahman Dec 19, 2017 8:50 AM

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The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM

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Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of December

exchange4media Staff Dec 5, 2017 11:40 AM

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Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with Amul and Dr Verghese Kurien changed his life

exchange4media Staff Dec 5, 2017 8:51 AM