pg

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

Naziya Alvi Rahman 31-July-2017

We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff 29-July-2017

The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

exchange4media Staff 25-July-2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff 25-April-2017

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

exchange4media Staff 24-April-2017

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

exchange4media Staff 21-April-2017

Kumar will continue as Global President of Cadreon, IPG’s Programmatic Technology Business

exchange4media Staff 25-March-2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff 20-March-2017

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff 08-March-2017

Holding company showcases client work promoting sustainable water efforts

exchange4media Staff 11-January-2017

NDTV Group CEO KVL NarayanRao indicated that his statement before income tax authorities was not an admission of guilt

Saif Ahmad Khan 28-December-2016

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

exchange4media Staff 14-December-2016

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

exchange4media Staff 21-November-2016

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Habeeb Nazamudin 11-November-2016

The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah

exchange4media Staff 17-October-2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

exchange4media Staff 17-October-2016

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

exchange4media Staff 07-October-2016

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

exchange4media Staff 04-October-2016

Advertisment

Advertisment

Advertisment

Advertisment