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Interactive Avenues

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan Feb 7, 2018 8:48 AM

Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

Naziya Alvi Rahman Dec 19, 2017 8:50 AM

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff Dec 11, 2017 8:50 AM

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of December

exchange4media Staff Dec 5, 2017 11:40 AM

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with Amul and Dr Verghese Kurien changed his life

exchange4media Staff Dec 5, 2017 8:51 AM

Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff Nov 28, 2017 10:33 AM

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

exchange4media Staff Nov 2, 2017 8:48 AM

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

exchange4media Staff Oct 17, 2017 3:40 PM

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff Sep 25, 2017 9:58 PM

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

exchange4media Staff Sep 20, 2017 12:24 PM

CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

exchange4media Staff Aug 12, 2017 8:10 AM

Live and Exclusive coverage of the 99th PGA Championships in the offing as the Quail Hollow Club, North Carolina, gets set to host a first ever Golf Major

exchange4media Staff Aug 9, 2017 12:39 PM

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

exchange4media Staff Aug 7, 2017 8:51 AM

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

Naziya Alvi Rahman Jul 31, 2017 7:30 AM

We list some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jul 29, 2017 7:45 AM

The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

exchange4media Staff Jul 25, 2017 3:28 PM

IPG Media Lab, NY, launches Outlook 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM

IPG's first quarter 2017 revenue up 0.7 per cent to $1.75 billion compared to $1.74 billion in the first quarter of 2016

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

exchange4media Staff Apr 24, 2017 9:20 AM