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media ace

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

Naziya Alvi Rahman Sep 26, 2018 8:57 AM

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Neethu Mohan Sep 11, 2018 8:59 AM

Initiative will handle the entire media portfolio of both the brands including the digital mandate and play a pivotal role in extending Dish TV India’s communication to its audience

exchange4media Staff Aug 6, 2018 8:56 AM

For Friendship Day on August 5, brands in their new ad campaigns showcase fresh angles on friendship and how we have forgotten to enjoy the real flavours of life

exchange4media Staff Aug 3, 2018 9:00 AM

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

exchange4media Staff Jul 23, 2018 9:00 AM

The fresh round of funding will be used to to further BookMyShow's plans to become the 'Entertainment Destination' for its consumer

exchange4media Staff Jul 18, 2018 6:21 PM

Acxiom's data analytics and management group will come under IPG's umbrella, however Acxiom will be a stand-alone division associated with IPG Mediabrands.

exchange4media Staff Jul 3, 2018 8:54 AM

Stronger growth in 2019 due to the combination of an accelerating economy, broader access to digital media, general elections and Cricket World Cup

exchange4media Staff Jun 22, 2018 10:57 AM

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

exchange4media Staff Jun 19, 2018 10:52 AM

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff Jun 18, 2018 8:55 AM

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

exchange4media Staff May 22, 2018 9:36 AM

This new campaign executed by Dentsu Webchutney - Mumbai, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

exchange4media Staff May 21, 2018 4:24 PM

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff May 10, 2018 12:41 PM

RECAP

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff Apr 27, 2018 8:59 AM