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The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

exchange4media Staff 22-May-2018

This new campaign executed by Dentsu Webchutney - Mumbai, took its cue from the group’s vision statement that harbours a bright square smiley, alongside values such as ‘Unleash Talent’, ‘Touch Lives’ and ‘Outperform

exchange4media Staff 21-May-2018

Mulay will be based in Mumbai, and will report to Shantanu Sirohi, COO, Interactive Avenues.

exchange4media Staff 10-May-2018

We bring you a round up of the top stories making headlines this week.

exchange4media Staff 28-April-2018

Before her new role, Verma was COO at Initiative since 2014; she will now report to Shashi Sinha, CEO, IPG Mediabrands India

exchange4media Staff 27-April-2018

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

Anam Khan 07-February-2018

Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources

Naziya Alvi Rahman 19-December-2017

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

exchange4media Staff 11-December-2017

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of December

exchange4media Staff 05-December-2017

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with Amul and Dr Verghese Kurien changed his life

exchange4media Staff 05-December-2017

Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitive pitch process

exchange4media Staff 28-November-2017

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world

exchange4media Staff 02-November-2017

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

exchange4media Staff 17-October-2017

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff 05-October-2017

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff 25-September-2017

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

exchange4media Staff 20-September-2017

CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

exchange4media Staff 12-August-2017

Live and Exclusive coverage of the 99th PGA Championships in the offing as the Quail Hollow Club, North Carolina, gets set to host a first ever Golf Major

exchange4media Staff 09-August-2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

exchange4media Staff 07-August-2017

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