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RSH

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

IPG

IPGMediabrands has come up with a film featuring the communication network company’s women leaders across all their offices in India

exchange4media Staff Mar 8, 2019 8:01 PM

Goafest 2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff Mar 1, 2019 11:27 AM

Tata Steel PGTI

PGTI’s 2019 calendar will include between 18 and 20 tournaments across the country

exchange4media Staff Feb 28, 2019 12:41 PM

essence

Led out of Essence's Mumbai office, the account will be supported by key practice leads across communications strategy, data strategy, client analytics, media planning, media activation

exchange4media Staff Feb 13, 2019 11:26 AM

EqualsInLove

Launched ahead of Valentine's Day, the films showcase how truly rewarding and liberating it can be to have an equal partner in each other

exchange4media Staff Feb 6, 2019 5:06 PM

vicky kaushal

Film breaks the myth of online education being ineffective, focuses on impact of online education space in today’s world

exchange4media Staff Feb 2, 2019 4:00 PM

ShashiSinha

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff Feb 1, 2019 2:11 PM

TV First conference

Industry stalwarts from P&G, IPG Mediabrands, Castrol India, Kellogg India, Big Bazaar, Syska Group among others to attend the TV First conference on January 31 in Mumbai

exchange4media Staff Jan 29, 2019 9:00 AM

honda

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

Naziya Alvi Rahman Jan 25, 2019 8:14 AM

vijay

Videos talk about upgrading electronics in the house during the year end

exchange4media Staff Dec 23, 2018 10:00 AM

coke

The incumbent agency is Interactive Avenues of IPG Mediabrands

exchange4media Staff Dec 19, 2018 8:05 AM

RB

During the pitch process leading agencies, including IPG Mediabrands, contested fiercely

Naziya Alvi Rahman Dec 14, 2018 1:33 PM

SashiSinha

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff Nov 30, 2018 4:25 PM

IBC 2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff Nov 28, 2018 8:29 AM

RB

Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely

Naziya Alvi Rahman Nov 26, 2018 10:57 AM

Alok sinha initiative

In his first interview after taking up the new role, Sinha, Chief Strategy Officer of Initiative spoke on how media planning has become a more complex exercise than ever

Ruhail Amin Oct 30, 2018 8:29 AM

AlokSinha

Sinha moves from Ogilvy & Mather, where he headed strategy for the northern region as President – Planning.

exchange4media Staff Oct 23, 2018 8:15 AM