Use personalisation to drive sales: Shashi Sinha?blur=25

Personalisation of media is not only about media placement, but also about conversion, says the CEO designate of IPG Mediabrands India

e4m Desk Nov 27, 2012 6:22 PM

"More than personalising, understand consumers"?blur=25

It is imperative to get a very nuanced, granulated and specific perception of the consumer’s mind,” says Uday Shankar, CEO, STAR India

e4m Desk Nov 26, 2012 7:09 PM

Have you read IMPACT’s 8th anniversary issue yet??blur=25

With ‘Age of personalisation’ as the theme, IMPACT got to know the people behind the designations and what makes them tick

Simran Sabherwal Nov 22, 2012 7:14 PM