percept
Percept Profile’s Buzzinga bags social media mandate for 42nd Intl Film Fest

Close on the heels of Percept Profile being appointed as the Public Relations partner for the 42nd International Film Festival of India, the agency’s social media division, Buzzinga, has bagged the social media mandate for the mega film event.

exchange4media Staff Nov 17, 2011 7:58 AM

PR has not yet managed to carve a brand unto itself: Rahat Beri, Percept Profile

“Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation,” laments Rahat Beri, COO, Percept Profile India.

exchange4media Staff Nov 12, 2011 7:32 AM

Percept Profile bags PR mandate for 42nd Intl Film Fest of India

Percept Profile is the official Public Relations partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011.

exchange4media Staff Nov 10, 2011 8:38 AM

Percept OOH executes outdoor campaign for Pashmina Developers

Percept Out Of Home recently planned and executed an outdoor campaign for Pashmina WaterFront, a premium residential project by Pashmina Developers with the strategic use of area profiling and media selection.

exchange4media Staff Nov 10, 2011 8:38 AM

Percept appoints Joji George as CEO, Percept Sports & Entertainment

Joji George has come on board as CEO, Percept Sports & Entertainment. Prior to joining Percept, George was Executive Vice President at The Global Brand Forum, Singapore.

exchange4media Staff Sep 30, 2011 8:46 AM

Panasonic earmarks Rs 100 cr as ad spends

As Panasonic ups its spends to Rs 100 crore, it has decided to put 50 pc on TV and has lined up aggressive festive plans. Dentsu Communications and Hakuhodo Percept are the creative agencies, while the media duties are handled by Allied Media.

Shree Lahiri Sep 13, 2011 8:53 AM

Percept OOH puts height in perspective for Era Landmarks

Percept Out Of Home has planned and executed an outdoor campaign for the newly-launched The Skyville residential project by ERA landmarks. Height is the central idea behind this campaign.

exchange4media Staff Sep 8, 2011 10:29 AM

Percept Activ bags Birla Tyres account

Birla Tyres, a leading tyre manufacturer and a part of the BK Birla Group, has roped in Percept Activ to execute an innovative on-ground activation campaign ‘Zero Chinta’. The campaign, spread over 35 cities across India, kick-started in mid-August and will continue till the end of September.

exchange4media Staff Sep 7, 2011 2:44 PM

Percept Profile bags PR & social media mandate for Saks, Karbonn Mobiles

Percept Profile had announced the launch of its Social Media Division on August 1, 2011, which has now bagged the digital mandate for UK’s hair and beauty salon Saks and Karbonn Mobiles. Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for both the brands.

exchange4media Staff Aug 24, 2011 9:09 AM

Mudra Max-OOH brings Subhashish Sarkar on board Sr VP

Mudra Max has appointed Subhashish Sarkar as Senior Vice President for its outdoor division. He will be heading Mudra Max OOH, North & East, and will report directly to Mandeep Malhotra, President, Mudra Max-OOH. Prior to this appointment, Sarkar was with Percept as Business Director (North & East).

exchange4media Staff Jul 26, 2011 8:30 AM

Percept OOH ropes in Rasiq Sultan as Branch Head South

Rasiq Sultan has been appointed as Branch Head - Karnataka and Tamil Nadu, Percept Out Of Home, Bangalore.

exchange4media Staff Jul 12, 2011 8:33 AM

IBD India bags Radius Infratel’s integrated brand communication biz

Radius Infratel, an integrated telecom infrastructure company, has appointed IBD India, a division of Percept Hakuhodo, for creative and communication solutions.

exchange4media Mumbai Bureau Jul 1, 2011 8:25 AM

Percept Media in strategic alliance with Pointlogic

Percept Media has entered into a strategic alliance with Pointlogic, wherein the two will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies.

exchange4media Staff Jun 6, 2011 8:33 AM

Face2Face: In conversation with Sanjay Shukla, Percept Activ

“Many brands are spending as good as 30-odd per cent of their spends on BTL activities now. Though there are no trusted facts available, the business this industry is doing is estimated to be Rs 1,000 crore,” informs Sanjay Shukla, COO, Percept Activ.

Deepika Bhardwaj May 5, 2011 9:03 AM

Face2Face: Percept Activ wins Bihar Govt’s BTL mandate to promote tourism

Percept Activ and Sphere Travel Media have bagged the mandate to carry out BTL activities for Bihar Government to develop tourism in the state. The tenders were floated about a month back, which saw the participation of about six agencies.

Deepika Bhardwaj May 2, 2011 8:51 AM

Percept Profile enters 2011 with a slew of accounts

Percept Profile has kick-started 2011 by bagging the PR mandates of some of the biggest brands in India in sectors ranging across consumer electronics, mobile gaming, power & energy, and real estate.

exchange4media Staff Apr 1, 2011 9:49 AM

Percept Profile enters 2011 by bagging a slew of prestigious accounts

Percept Profile kick-started 2011 by bagging the PR mandate of some of the biggest brands in India in sectors ranging across Consumer Electronics, Mobile Gaming, Power & Energy, and Real Estate.

exchange4media Staff Apr 1, 2011 8:42 AM

Percept Out of Home wins Panasonic’s new AC range

Panasonic India Pvt Ltd has roped in Percept Out Of Home to execute outdoor campaign for their new range of air conditioners – Econavi and Cube.

exchange4media Staff Mar 30, 2011 8:49 AM

Percept Out Of Home executes pillar branding for PepsiCo

Percept Out of Home, Retail Vertical, official partners to PepsiCo for the Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.

exchange4media Staff Mar 25, 2011 9:39 AM

Percept Profile swells accounts kitty with 4 new wins

Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.

Preeti Hoon Mar 25, 2011 8:45 AM