percept
Percept Media Lab launches; forecasts IPL 5 viewership

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining

Shanta Saikia Apr 10, 2012 10:23 AM

Canon India to invest Rs 150 crore in marketing initiatives

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital

Deepika Bhardwaj Mar 26, 2012 8:40 AM

Percept Out of Home undertakes OOH for Tupperware Carnival

Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign

exchange4media Staff Mar 16, 2012 8:19 AM

Percept Activ handles Vanitha Awards 2012

Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year

exchange4media Staff Mar 6, 2012 5:07 AM

Sabuj Sengupta bids adieu to Dentsu Creative Impact

Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011

Deepika Bhardwaj Feb 29, 2012 9:44 AM

Sabuj Sengupta bids adieu to Dentsu Creative Impact

Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011

Deepika Bhardwaj Feb 29, 2012 9:43 AM

Percept OOH creates on-ground buzz for Indigo eCS

Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS

exchange4media Staff Feb 28, 2012 7:53 AM

Flashed Yesterday: Sony India appoints Hakuhodo Percept as creative AOR

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India

Deepika Bhardwaj Feb 23, 2012 8:00 AM

Sony India appoints Hakuhodo Percept as creative AOR

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India

Deepika Bhardwaj Feb 22, 2012 12:47 PM

RK Swamy BBDO wins Suzuki Motorcycles new motorcycle brand

Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies

Deepika Bhardwaj Feb 16, 2012 3:39 PM

Percept Profile bags PR mandate of Red Mango

Percept Profile will plan and execute 360 degree PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market

exchange4media Staff Feb 9, 2012 7:19 AM

Percept/H’s fresh take for Good Morning Intl Tea

The new TVC for Good Morning International Tea breaks away from usual images of tea commercials. Percept/H has let the positioning flows from the name

exchange4media Staff Feb 8, 2012 8:09 AM

Percept/H adds muscle to creative team in Delhi

Percept/H, which has won the election campaign for Congress party in UP & Uttarakhand, has strengthened the creative team at its Delhi office

Deepika Bhardwaj Jan 13, 2012 8:09 AM

The connecting dots for OOH industry are now visible

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

IBD India ends 2011 on a Rs 90-cr high

Adding more than 12 new clients, IBD India has totalled business worth Rs 90 crore in 2011. The wins come across the agency’s four offices post multi-agency pitches.

Deepika Bhardwaj Dec 23, 2011 3:38 PM

Congress chooses Percept/H for UP and Uttarakhand

The win comes on the back of a multi-agency pitch that had JWT Delhi and Crayons in the fray, apart from Percept/H.

Deepika Bhardwaj Dec 14, 2011 8:32 AM

Percept OOH’s outdoor buzz for Muthoot FinCorp

The objective of the outdoor campaign is to establish Muthoot FinCorp as a national player in the gold loan market.

exchange4media Staff Dec 8, 2011 7:39 AM

Percept Activ does Halla Bol for Uninor

The event provided a platform for Uninor employees to interact with the top management and rewarded the individuals & teams following the company’s success.

exchange4media Staff Nov 29, 2011 8:06 AM

Percept Activ organises Premium Painters Meet for Nerolac

 Percept Activ executed these on-ground activities in over 20 cities to create an emotional connect with the painters.

exchange4media Staff Nov 28, 2011 11:23 AM

Sony India reviews creative duties

The electronic major is said to be reviewing the creative duties of its entire portfolio. At least four agencies, apart from the incumbent JWT India, are participating in the process.

Noor Fathima Warsia Nov 24, 2011 9:29 AM