Panasonic taps Tier I &II mkts for its latest outdoor campaign?blur=25

The outdoor campaign is designed to promote Panasonic’s Hot and Cold AC range. Percept Out Of Home has used traditional and large media formats

exchange4media Staff Jan 14, 2013 6:38 PM

Sanjay Shukla promoted as CEO of Percept Activ?blur=25

Shukla will be responsible for business development, training and scaling up the existing properties for clients in the brand activation domain

exchange4media Staff Dec 22, 2012 8:54 PM

Sony Bravia, Cyber-Shot ads click with the youth?blur=25

Sony India has been bullish this festival season. Its ads for Bravia and Cyber-Shot reflect a peppiness that find an instant connect with the youth

Deepa Balasubramanian Nov 20, 2012 12:28 AM

Tata Motors ‘Stormes’ North India with OOH campaign?blur=25

The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV

exchange4media Staff Nov 9, 2012 7:43 PM

Harindra Singh receives Rashtriya Udyog Ratna Award?blur=25

The Percept Vice-Chairman & MD received the Award for his performance and contribution to the entertainment, media and communication industry

exchange4media Staff Nov 6, 2012 8:32 PM

Fleishman-Hillard ropes in Riitu Chugh?blur=25

Chugh joins as Senior Vice President and Digital Strategist, and will be responsible for growing the agency’s digital business across India

exchange4media Staff Oct 8, 2012 12:07 AM

Percept/H wins creative duties for Bharat Nirman?blur=25

Percept/H has bagged the business following a multi-agency pitch that included agencies such as Dentsu, Grey, Concept, etc.

exchange4media Staff Sep 27, 2012 7:56 PM

Percept Activ executes ‘Fresh on Campus’ campaign?blur=25

‘Fresh on Campus’ is an event-based activation across Mumbai and Delhi, organised by Hindustan Times and sponsored by Veet

exchange4media Staff Sep 19, 2012 3:10 AM

Hakuhodo Percept appoints Jayanto Banerjee?blur=25

Banerjee joins as National Planning Director. Besides guiding the planning function, he will also spearhead ‘I-HPPL discovery’, the consumer knowledge centre

exchange4media Staff Sep 11, 2012 2:06 AM

Percept Profile adds 3 new accounts to its kitty?blur=25

Percept Profile has won the PR mandates for Asia Motor Works, DB Reality and Pan India Paryatan, the entertainment arm of Essel Group

exchange4media Staff Aug 4, 2012 9:35 PM

Percept to invest Rs 200 cr in new entertainment venture?blur=25

The announcement of global entertainment venture ‘Percept Live’ comes on the back of a complete restructuring of Percept’s businesses

exchange4media Staff Jul 23, 2012 7:05 PM

RC Cola takes OOH route to tap rural markets?blur=25

The brand is trying to position itself as refreshment with distinctive flavors. The aim of the OOH promotion is to communicate product efficacy

exchange4media Staff Jul 18, 2012 7:04 PM

Percept launches ‘DJ Mag’ in India?blur=25

The quarterly magazine has a cover price of Rs 100. ‘DJ Mag’ has been launched with an initial print run of 10,000 copies

Abid Hasan Jul 9, 2012 6:49 PM

DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation?blur=25

Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'

Deepika Bhardwaj Jun 18, 2012 6:50 PM

DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation shortlist?blur=25

Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'

Deepika Bhardwaj Jun 17, 2012 7:19 PM

DraftFCB Ulka rides away with Hero Ignitor?blur=25

DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor

Deepika Bhardwaj Jun 15, 2012 7:03 PM

DAVP calls agencies for ‘Bharat Nirman’ campaign?blur=25

DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr

Deepika Bhardwaj Jun 1, 2012 1:44 AM

Ad Review: Sony Handycam shifts focus to ‘instant sharing’?blur=25

Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly

Shree Lahiri May 21, 2012 7:34 PM

Better Option Propmart takes property event ‘Virasat’ to Singapore?blur=25

‘Virasat’ helped the real estate consultant reach out to the HNI Indian community of Singapore. It was executed by Percept Active

exchange4media Staff May 17, 2012 9:02 PM

National Housing Bank empanels six agencies?blur=25

National Housing Bank ropes in Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman to handle its advertising duties for the next three years

Deepika Bhardwaj Apr 26, 2012 8:20 AM