Sony Bravia, Cyber-Shot ads click with the youth

Sony India has been bullish this festival season. Its ads for Bravia and Cyber-Shot reflect a peppiness that find an instant connect with the youth

Deepa Balasubramanian Nov 20, 2012 12:28 AM

Tata Motors ‘Stormes’ North India with OOH campaign

The two-month long outdoor campaign has been executed by Percept OOH and seeks to project Safari Storme as the real SUV

exchange4media Staff Nov 9, 2012 7:43 PM

Harindra Singh receives Rashtriya Udyog Ratna Award

The Percept Vice-Chairman & MD received the Award for his performance and contribution to the entertainment, media and communication industry

exchange4media Staff Nov 6, 2012 8:32 PM

Fleishman-Hillard ropes in Riitu Chugh

Chugh joins as Senior Vice President and Digital Strategist, and will be responsible for growing the agency’s digital business across India

exchange4media Staff Oct 8, 2012 12:07 AM

Percept/H wins creative duties for Bharat Nirman

Percept/H has bagged the business following a multi-agency pitch that included agencies such as Dentsu, Grey, Concept, etc.

exchange4media Staff Sep 27, 2012 7:56 PM

Percept Activ executes ‘Fresh on Campus’ campaign

‘Fresh on Campus’ is an event-based activation across Mumbai and Delhi, organised by Hindustan Times and sponsored by Veet

exchange4media Staff Sep 19, 2012 3:10 AM

Hakuhodo Percept appoints Jayanto Banerjee

Banerjee joins as National Planning Director. Besides guiding the planning function, he will also spearhead ‘I-HPPL discovery’, the consumer knowledge centre

exchange4media Staff Sep 11, 2012 2:06 AM

Percept Profile adds 3 new accounts to its kitty

Percept Profile has won the PR mandates for Asia Motor Works, DB Reality and Pan India Paryatan, the entertainment arm of Essel Group

exchange4media Staff Aug 4, 2012 9:35 PM

Percept to invest Rs 200 cr in new entertainment venture

The announcement of global entertainment venture ‘Percept Live’ comes on the back of a complete restructuring of Percept’s businesses

exchange4media Staff Jul 23, 2012 7:05 PM

RC Cola takes OOH route to tap rural markets

The brand is trying to position itself as refreshment with distinctive flavors. The aim of the OOH promotion is to communicate product efficacy

exchange4media Staff Jul 18, 2012 7:04 PM

Percept launches ‘DJ Mag’ in India

The quarterly magazine has a cover price of Rs 100. ‘DJ Mag’ has been launched with an initial print run of 10,000 copies

Abid Hasan Jul 9, 2012 6:49 PM

DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation

Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'

Deepika Bhardwaj Jun 18, 2012 6:50 PM

DDB Mudra, JWT, Leo Burnett & Percept/H in Promo & Activation shortlist

Entries include DDB Mudra’s ‘The Killing Stapler’, JWT’s ‘God’s Own Delivery Boys’, Leo Burnett’s ‘Ink Pad’ and Percept/H’s ‘The Anti-Terror Bag'

Deepika Bhardwaj Jun 17, 2012 7:19 PM

DraftFCB Ulka rides away with Hero Ignitor

DraftFCB Ulka has been awarded the creative mandate for Hero MotoCorp’s recently launched bike Ignitor

Deepika Bhardwaj Jun 15, 2012 7:03 PM

DAVP calls agencies for ‘Bharat Nirman’ campaign

DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr

Deepika Bhardwaj Jun 1, 2012 1:44 AM

Ad Review: Sony Handycam shifts focus to ‘instant sharing’

Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly

Shree Lahiri May 21, 2012 7:34 PM

Better Option Propmart takes property event ‘Virasat’ to Singapore

‘Virasat’ helped the real estate consultant reach out to the HNI Indian community of Singapore. It was executed by Percept Active

exchange4media Staff May 17, 2012 9:02 PM

National Housing Bank empanels six agencies

National Housing Bank ropes in Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman to handle its advertising duties for the next three years

Deepika Bhardwaj Apr 26, 2012 8:20 AM

FedEx graduates to delivering solutions in new ad campaign

Created by Percept/H, the new advertising campaign emphasises on FedEx Express’ strength of customer delivery solutions

exchange4media Staff Apr 24, 2012 11:44 AM

Aatanu Chakraborty launches Kettle Communications

Based in Delhi, the integrated marketing communication consultancy will offer services such as advertising, branding, digital communication, among others

exchange4media Staff Apr 12, 2012 8:18 AM