percept
Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

Amitava Mitra steps down as CEO, Percept/H

Mitra was elevated as CEO in the month of April this year. He has been with the agency for 14 years

Abid Hasan Sep 16, 2014 8:44 AM

TBWA\India bags creative duties for Haier India

Magnon\TBWA, part of TBWA\Worldwide, has already been the Digital AOR for Haier for online brand strategy and digital marketing communication for the last few years. TBWA\India takes over the mandate from incumbent agency Percept IBD

exchange4media Staff Aug 26, 2014 8:17 AM

Allied Media bags digital mandate for fashion brand Phive Rivers

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch

exchange4media Staff Aug 1, 2014 12:35 PM

Percept restructures its Marcom biz, creates 'Percept One' entity

Shiv Sethuraman has been roped in as CEO, Percept One. In the new structure, the diverse companies & SBUs encompassing the Marcom biz will consolidate into a single holistic entity, Percept One

exchange4media Staff Jul 22, 2014 7:54 AM

Guest Column: Abbys have grown from Advtg Awards to being Communication Awards

As many as 182 different companies have participated in Creative Abbys, making it the largest number of different companies participating in any year till date, says Ajay Chandwani, Director, Percept

Ajay Chandwani May 31, 2014 10:18 AM

Amitava Mitra promoted to CEO, Percept/H

Mitra has been with the agency for over 14 years. In his new role, he will be responsible for providing strategic direction for Percept/H at a national level

exchange4media Staff May 1, 2014 7:55 AM

Sony Alpha highlights tech expertise through human driven stories

Conceptualised by Hakuhodo Percept, the new TVC for Sony Alpha 58 cameras seeks to bring out the real emotions behind a great picture

exchange4media Staff Apr 26, 2014 9:41 AM

Percept Profile adds Henkel, Jot Impex, Daikin to its kitty

Within the first quarter of 2014, Percept Profile has won the PR mandates of three brands – Henkel India, Jot Impex, and Daikin India

exchange4media Staff Apr 12, 2014 11:17 AM

Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

exchange4media Staff Apr 11, 2014 7:24 AM

OOH players prepare for slump as IPL approaches

IPL season causes a disruption in the business, with advertisers more interested in leveraging electronic and print media, say OOH experts

Abhinna Shreshtha Apr 7, 2014 7:59 AM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 9:46 AM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 7:55 AM

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director

Ghosh takes on a national role, with key focus areas being to strengthen Hakuhodo Percept's client relationships, put in place best practices in account management, and create opportunities for new businesses

exchange4media Staff Mar 20, 2014 7:52 AM

Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director

Ghosh takes on a national role, with key focus areas being to strengthen Hakuhodo Percept’s client relationships, put in place best practices in account management, and create opportunities for new businesses

exchange4media Staff Mar 19, 2014 1:58 PM

Youth Quotient: "You need not be the first to be the best in social media"

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

LINE scouts for a creative partner

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 7:44 AM

IBD India to handle communication duties of JCS Jewel Creations

The agency will provide integrated solutions, including marketing, advertising, BTL and ATL engagements, & digital marketing for the Chennai-based jewellery brand

exchange4media Staff Nov 29, 2013 7:48 AM