Percept/H will be responsible for the complete 360° creative and media approach for Tresmode across mediums

exchange4media Staff Dec 17, 2015 12:11 PM

Sharma will be based out of the agency’s New Delhi office, reporting to Jayanto Banerjee, National Planning Head

exchange4media Staff Dec 4, 2015 12:33 PM

As CEO, Percept/H, Bhagat will be responsible for strengthening the Strategic Planning and Integration function, overseeing the entire operational functioning and business of Percept/H at a national level, as also providing strategic direction for the agency

exchange4media Staff Nov 25, 2015 8:13 AM

Every year, around the festive season, Sony Bravia releases a campaign to reemphasize its position in the market. This time the new TVC is for the Sony Bravia Triluminos

exchange4media Staff Oct 17, 2015 8:25 AM

They won in a multi agency pitch which featured other agencies like Enormous Brands, The Mob, Synapse and Thinking Folks

exchange4media Staff Oct 16, 2015 2:29 PM

Dasgupta moves from Rediffusion Y&R to take on the new role at Hakuhodo. Prior to this, in a career spanning over a decade, he has worked with agencies like Ogilvy, DDB Mudra, Havas Worldwide and McCann Worldgroup TAG

exchange4media Staff Aug 20, 2015 7:48 AM

Following the exit of Shripad Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media

exchange4media Staff Jul 7, 2015 4:51 PM

The multi-agency pitch is pegged at approximately Rs 1 crore. The account will be handled nationally with supervision of client operations from the Percept/H Delhi Office

exchange4media Staff Jul 1, 2015 1:29 PM

The company will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism

exchange4media Staff Jun 16, 2015 12:40 PM

Percept/H has created and launched the first TV commercial that showcases the brand's new identity

exchange4media Staff Jun 4, 2015 4:18 PM

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

The agency has won creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki. The size of the business is estimated to be around Rs 100 crore

exchange4media Staff Mar 9, 2015 9:44 AM

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is looking at it pragmatically. Agencies expressed

Abhinn Shreshtha Mar 4, 2015 8:33 AM

The agency will be responsible for the company's media planning, ATL, BTL and digital activities; it would also look into scaling up the communication for the company

exchange4media Staff Feb 17, 2015 8:33 AM

The business gain for MASH Advertising is substantial but the actual value could not be ascertained; German brand GROHE is the global leader in providing premium bath faucets, showers and kitchen mixers

exchange4media Staff Feb 4, 2015 12:17 PM

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha Jan 30, 2015 8:33 AM

Agency to roll out 360 degree communication. The advertising spend is valued at Rs 50 crore

exchange4media Staff Jan 29, 2015 10:50 AM

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 9:44 AM

The win comes following a multi-agency, multi-level evaluation pitch

exchange4media Staff Nov 11, 2014 1:32 PM