PepsiCo scouts for creative partner for new ready-to-eat products

PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.

Preeti Hoon Aug 20, 2010 8:35 AM

Coca Cola, PepsiCo, HUL among companies pledging to change advertising to children

Seven major food and beverage companies have announced a common commitment to responsible marketing to children. This is a voluntary self-regulation by members of the Indian food and beverage industry to demonstrate their commitment to a high level of social responsibility in marketing food and beverage products to children in India.

exchange4media Staff Jul 21, 2010 10:10 AM

PepsiCo launches Gatorade Sports Mix; plans niche advertising to reach its TG

With the launch of Gatorade Sports Mix, PepsiCo India has entered into the powder category here. Gatorade, which is a bottled sports drink, has been quickly gaining popularity with the sport and fitness loving Indian youth. The launch of its powdered variety is the brand extension of Gatorade, which has been in the offing for a while.

Tuhina Anand Mar 18, 2010 8:44 AM

Pepsico creates high brand recall for brand Slice in Mumbai

Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.

Pallavi Goorha Kashyup Mar 13, 2010 7:29 AM

Pepsi creates ‘Wow’ anthem for Youngistaanis; to co-create music video

Following its latest campaign creating the ‘Wow’ factor, Pepsico India has now taken the concept forward with a ‘Wow anthem for Youngistaanis. This anthem proposes to be ‘of the youth’, ‘by the youth’ and ‘for the youth’ and has been implemented through extensive radio activation in partnership with Radio Mirchi.

exchange4media Mumbai Bureau Mar 6, 2010 6:23 AM

Slice unveils a new chapter of ‘Aamsutra’ for 2010

Slice has seen powerful consumer momentum post its re-launch two years back, creating disruptive excitement in the mango juice drinks category. Continuing with its concept of ‘Aamsutra’, which celebrates mango indulgence, PepsiCo has rolled out a new TVC, which went on air on February 26, 2010.

exchange4media Mumbai Bureau Feb 27, 2010 7:53 AM

7Up ups the ‘Lemon Refreshment’ quotient

7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new thematic campaign for 2010, which expands on the theme of ‘Lemon refreshment’. A new TVC, conceptualised by BBDO India, has been unveiled as part of the campaign.

exchange4media Mumbai Bureau Jan 30, 2010 6:59 AM