Arghya Chakravarty joins Times OOH as CEO?blur=25

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 18, 2013 1:16 PM

"If we do not embrace digital, PR will go out of fashion"?blur=25

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy Jun 3, 2013 4:46 PM

Hrithik Roshan roped in as brand ambassador for Mountain Dew?blur=25

The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude

exchange4media Staff Feb 8, 2013 7:31 PM

Pepsi’s new positioning high on the ‘Youngistaan’ brigade?blur=25

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Abhinav Mohapatra Jan 30, 2013 8:16 PM

NourishCo appoints Taproot + Dentsu?blur=25

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 12, 2012 7:18 PM

NourishCo appoints Taproot + Dentsu Marcom combine?blur=25

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

IT companies hottest employers in India: LinkedIn?blur=25

LinkedIn’s report on the most InDemand Employers states that the top 5 employers in India are Accenture, HP, Oracle, IBM & Mircosoft

Saloni Surti Dec 5, 2012 7:53 PM

PepsiCo India bags title sponsorship of IPL?blur=25

The association is for a period of five years, starting 2013. PepsiCo’s winning bid was at Rs 396.8 crore

exchange4media Staff Nov 22, 2012 6:29 PM

Kurkure engages consumers innovatively?blur=25

Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes

Shree Lahiri May 28, 2012 7:49 PM

Pepsi to boost football’s growth in cricket-crazy India?blur=25

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

PepsiCo India appoints new CEOs for Beverages and Foods businesses?blur=25

Praveen Someshwar moves as the new CEO of India Foods and Gautham Mukkavilli takes over as CEO of India Beverages

exchange4media Staff Mar 23, 2012 8:41 AM

PepsiCo elevates Homi Battiwalla to Category Director?blur=25

As Executive VP - Colas, Hydration & Mango Based Beverages, Homi Battiwalla takes over from Sandeep Singh Arora, who has moved on from the organisation

exchange4media Staff Feb 15, 2012 7:27 AM

Mirinda expands its extent of ‘Pagalpanti’?blur=25

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM

Lay’s joins healthy bandwagon with Baked?blur=25

The launch of Lay’s Baked range will be supported by a 360-degree integrated communication, including TV, print, outdoor and social media

exchange4media Staff Jan 19, 2012 9:10 AM

7UP out to bottle India’s ‘UP’timism?blur=25

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff Jan 12, 2012 8:06 AM

How PepsiCo built relevance for Quaker Oats?blur=25

Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.

Shree Lahiri Nov 29, 2011 7:41 AM

AdAsia 2011: Adapt to survive in an uncertain world - Indra Nooyi – WATCH VIDEO?blur=25

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...

exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM

PepsiCo to give Mumbaikars a taste of Duke’s again?blur=25

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Pitch Exclusive: Pepsi-Tata offering Lehar Gluco Plus to target BOP consumers?blur=25

NourishCo Beverages, a PepsiCo- Tata Global Beverages joint venture, is seeking to create a new category with its fortified energy drink, Lehar Gluco Plus, which is targeted

Ashish Jha Aug 25, 2011 9:51 AM

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss?blur=25

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM