PepsiCo India bags title sponsorship of IPL

The association is for a period of five years, starting 2013. PepsiCo’s winning bid was at Rs 396.8 crore

exchange4media Staff Nov 22, 2012 6:29 PM

Kurkure engages consumers innovatively

Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes

Shree Lahiri May 28, 2012 7:49 PM

Pepsi to boost football’s growth in cricket-crazy India

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

PepsiCo India appoints new CEOs for Beverages and Foods businesses

Praveen Someshwar moves as the new CEO of India Foods and Gautham Mukkavilli takes over as CEO of India Beverages

exchange4media Staff Mar 23, 2012 8:41 AM

PepsiCo elevates Homi Battiwalla to Category Director

As Executive VP - Colas, Hydration & Mango Based Beverages, Homi Battiwalla takes over from Sandeep Singh Arora, who has moved on from the organisation

exchange4media Staff Feb 15, 2012 7:27 AM

Mirinda expands its extent of ‘Pagalpanti’

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM

Lay’s joins healthy bandwagon with Baked

The launch of Lay’s Baked range will be supported by a 360-degree integrated communication, including TV, print, outdoor and social media

exchange4media Staff Jan 19, 2012 9:10 AM

7UP out to bottle India’s ‘UP’timism

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff Jan 12, 2012 8:06 AM

How PepsiCo built relevance for Quaker Oats

Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.

Shree Lahiri Nov 29, 2011 7:41 AM

AdAsia 2011: Adapt to survive in an uncertain world - Indra Nooyi – WATCH VIDEO

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...

exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM

PepsiCo to give Mumbaikars a taste of Duke’s again

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Pitch Exclusive: Pepsi-Tata offering Lehar Gluco Plus to target BOP consumers

NourishCo Beverages, a PepsiCo- Tata Global Beverages joint venture, is seeking to create a new category with its fortified energy drink, Lehar Gluco Plus, which is targeted

Ashish Jha Aug 25, 2011 9:51 AM

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM

NourishCo appoints Mindshare as media AOR

Mindshare, the flagship media agency of GroupM, has won the media duties of NourishCo, a joint venture between PepsiCo and Tata Global Beverages. Dialogue Factory will lead this client relationship with Mindshare.

Nitin Pandey Jun 17, 2011 8:24 AM

The Integer Group Asia appoints Sreejit Nair as MD for India

TBWA\Group India has announced the appointment of Sreejit Nair as Managing Director for The Integer Group India. A sister agency of TBWA, The Integer Group specialises in promotional, retail and shopper marketing.

exchange4media Staff May 19, 2011 9:32 AM

Mudra Max unwraps first of its train branding initiative for PepsiCo

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

exchange4media Staff Mar 31, 2011 11:50 AM

Percept Out Of Home executes pillar branding for PepsiCo

Percept Out of Home, Retail Vertical, official partners to PepsiCo for the Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.

exchange4media Staff Mar 25, 2011 9:39 AM

Noorings: Of new consumer gratification – participation, not just engagement

The likes of Castrol and Lay’s reiterate that for the new consumers, just being at the World Cup is not enough – participation makes the difference.

Noor Fathima Warsia Feb 16, 2011 7:10 AM

Special Update: Taproot comes on board for Pepsico’s World Cup campaign, refutes JWT claim of collaboration

Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.

exchange4media Mumbai Bureau Oct 13, 2010 11:18 AM

PepsiCo scouts for creative partner for new ready-to-eat products

PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.

Preeti Hoon Aug 20, 2010 8:35 AM