NourishCo appoints Taproot + Dentsu?blur=25

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 12, 2012 7:18 PM

NourishCo appoints Taproot + Dentsu Marcom combine?blur=25

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

IT companies hottest employers in India: LinkedIn?blur=25

LinkedIn’s report on the most InDemand Employers states that the top 5 employers in India are Accenture, HP, Oracle, IBM & Mircosoft

Saloni Surti Dec 5, 2012 7:53 PM

PepsiCo India bags title sponsorship of IPL?blur=25

The association is for a period of five years, starting 2013. PepsiCo’s winning bid was at Rs 396.8 crore

exchange4media Staff Nov 22, 2012 6:29 PM

Kurkure engages consumers innovatively?blur=25

Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes

Shree Lahiri May 28, 2012 7:49 PM

Pepsi to boost football’s growth in cricket-crazy India?blur=25

After years of partnership with cricket – the most popular game of the country – Pepsi has now decided to 'change the game' and become a partner to the growth of football in India

Deepika Bhardwaj Apr 4, 2012 9:54 AM

PepsiCo India appoints new CEOs for Beverages and Foods businesses?blur=25

Praveen Someshwar moves as the new CEO of India Foods and Gautham Mukkavilli takes over as CEO of India Beverages

exchange4media Staff Mar 23, 2012 8:41 AM

PepsiCo elevates Homi Battiwalla to Category Director?blur=25

As Executive VP - Colas, Hydration & Mango Based Beverages, Homi Battiwalla takes over from Sandeep Singh Arora, who has moved on from the organisation

exchange4media Staff Feb 15, 2012 7:27 AM

Mirinda expands its extent of ‘Pagalpanti’?blur=25

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM

Lay’s joins healthy bandwagon with Baked?blur=25

The launch of Lay’s Baked range will be supported by a 360-degree integrated communication, including TV, print, outdoor and social media

exchange4media Staff Jan 19, 2012 9:10 AM

7UP out to bottle India’s ‘UP’timism?blur=25

PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation

exchange4media Staff Jan 12, 2012 8:06 AM

How PepsiCo built relevance for Quaker Oats?blur=25

Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.

Shree Lahiri Nov 29, 2011 7:41 AM

AdAsia 2011: Adapt to survive in an uncertain world - Indra Nooyi – WATCH VIDEO?blur=25

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...

exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM

PepsiCo to give Mumbaikars a taste of Duke’s again?blur=25

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Pitch Exclusive: Pepsi-Tata offering Lehar Gluco Plus to target BOP consumers?blur=25

NourishCo Beverages, a PepsiCo- Tata Global Beverages joint venture, is seeking to create a new category with its fortified energy drink, Lehar Gluco Plus, which is targeted

Ashish Jha Aug 25, 2011 9:51 AM

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss?blur=25

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM

NourishCo appoints Mindshare as media AOR?blur=25

Mindshare, the flagship media agency of GroupM, has won the media duties of NourishCo, a joint venture between PepsiCo and Tata Global Beverages. Dialogue Factory will lead this client relationship with Mindshare.

Nitin Pandey Jun 17, 2011 8:24 AM

The Integer Group Asia appoints Sreejit Nair as MD for India?blur=25

TBWA\Group India has announced the appointment of Sreejit Nair as Managing Director for The Integer Group India. A sister agency of TBWA, The Integer Group specialises in promotional, retail and shopper marketing.

exchange4media Staff May 19, 2011 9:32 AM

Mudra Max unwraps first of its train branding initiative for PepsiCo?blur=25

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

exchange4media Staff Mar 31, 2011 11:50 AM

Percept Out Of Home executes pillar branding for PepsiCo?blur=25

Percept Out of Home, Retail Vertical, official partners to PepsiCo for the Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.

exchange4media Staff Mar 25, 2011 9:39 AM