Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.
PepsiCo, the beverage and food major in India, is all geared to launch a new range of ready-to-eat products and snacks. The company has called for a creative pitch for the same. According to senior sources in the industry, the pitch is at its nascent stage and agencies like Mudra, Rediffusion Y&R, JWT and Solutions are believed to be taking part in it.