pepsico
Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Arghya Chakravarty takes over from Sunder Hemrajani at Times Innovative Media?blur=25

Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)

exchange4media Staff Nov 12, 2014 12:47 PM

ISL gives 'Unlimited Access' to NBA news networks?blur=25

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 10:11 AM

ISL gives 'Unlimited Access' to NBA news networks?blur=25

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 8:59 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable?blur=25

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media

Ankur Singh Jul 29, 2014 9:54 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '

Ankur Singh Jul 29, 2014 2:04 AM

Devendra Garg to exit Dabur India?blur=25

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Priyanka Mehra Jun 26, 2014 10:42 AM

Devendra Garg to exit Dabur India?blur=25

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Priyanka Mehra Jun 26, 2014 9:10 AM

How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 12:11 PM

How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 11:01 AM

Agency-client dynamics that form Team One?blur=25

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta Jun 2, 2014 7:49 AM

Lloyd Mathais joins Hewlett-Packard India as CMO?blur=25

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL?blur=25

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul?blur=25

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM

Indie music & sub-culture channel Pepsi MTV Indies launched?blur=25

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

"Today, the most successful creative agencies are those that are open & collaborative"?blur=25

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel?blur=25

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

IPL-7 – Keep the tournament transparent, say marketers?blur=25

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

"With social media, consumers now have a collective voice which is shaping the industry"?blur=25

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM