pepsico
How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 12:11 PM

How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 11:01 AM

Agency-client dynamics that form Team One?blur=25

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta Jun 2, 2014 7:49 AM

Lloyd Mathais joins Hewlett-Packard India as CMO?blur=25

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

Pepsi says ‘Oh Yes Abhi’ to young talent at Pepsi IPL?blur=25

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul?blur=25

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM

Indie music & sub-culture channel Pepsi MTV Indies launched?blur=25

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

"Today, the most successful creative agencies are those that are open & collaborative"?blur=25

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel?blur=25

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

IPL-7 – Keep the tournament transparent, say marketers?blur=25

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

"With social media, consumers now have a collective voice which is shaping the industry"?blur=25

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Tupperware India appoints Chandan Deep Singh Dang as CMO?blur=25

Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware

exchange4media Staff Jan 17, 2014 7:50 AM

PepsiCo brings on board D Shivakumar as Chairman & CEO, India region?blur=25

Shivakumar will be responsible for PepsiCo’s beverage brands, Lay's, Slice, Kurkure snacks, Tropicana juices & Quaker Oats. He will also oversee NourishCo, PepsiCo's JV with Tata Global Beverages

exchange4media Staff Dec 10, 2013 7:51 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

PepsiCo awards digital mandate of Slice to iContract?blur=25

iContract will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 22, 2013 8:15 AM

PepsiCo awards digital mandate of Slice to iContract?blur=25

iContract, which won the multi-agency pitch, will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 21, 2013 1:35 PM

Arghya Chakravarty joins Times OOH as CEO?blur=25

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 19, 2013 8:53 AM

Arghya Chakravarty joins Times OOH as CEO?blur=25

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India

exchange4media Staff Sep 18, 2013 1:16 PM

"If we do not embrace digital, PR will go out of fashion"?blur=25

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy Jun 3, 2013 4:46 PM