An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter that, major FMCG companies have decided to invest more money in advertisements to woo customers.
A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi
The ‘Kurkure Family Express’ will travel across the country and boasts of being India’s first food train. Food aficionado Rocky Singh and Mayur Sharma will host 40 different families across the four zones over an eight day journey across India