pepsico
Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

PepsiCo partners with Twitter to launch Promoted #Stickers?blur=25

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to life in a new and exciting way

exchange4media Staff Aug 16, 2016 3:24 PM

9X Media's Audience - Brand Connect creates programming innovations for PepsiMoji campaign across channels?blur=25

This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9XO

exchange4media Staff Jun 29, 2016 10:13 AM

We are doing highest ever digital promotion for ‘Kurkure Family Express’- Vani Gupta, PepsiCo?blur=25

The ‘Kurkure Family Express’ will travel across the country and boasts of being India’s first food train. Food aficionado Rocky Singh and Mayur Sharma will host 40 different families across the four zones over an eight day journey across India

Abid Hasan May 11, 2016 8:11 AM

PepsiCo strengthens hydration portfolio with national launch of 7UP Revive?blur=25

The ad campaign features Bollywood actor Sidharth Malhotra in the Indian rendition of the global campaign

exchange4media Staff Mar 19, 2016 7:59 AM

We are looking at the health segment as an opportunity: Vipul Prakash Pepsico?blur=25

We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more

Madhuwanti Saha Feb 26, 2016 8:24 AM

PepsiCo slated to launch Doritos in India this week?blur=25

Doritos is PepsiCo’s third largest snack brand in the world and will compete directly with homegrown premium high-margin brands like Cornitos and other imported brands like Pringles and Snacka Lanka

exchange4media Staff Dec 21, 2015 8:45 AM

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content?blur=25

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 8, 2015 12:21 PM

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content?blur=25

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 7, 2015 12:34 PM

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner?blur=25

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

exchange4media Staff Oct 27, 2015 12:10 PM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers?blur=25

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:53 AM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers?blur=25

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:01 AM

Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore?blur=25

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff Oct 19, 2015 8:13 AM

If Pepsi exits, IPL sponsorship pricing may see up to 30% drop?blur=25

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too

exchange4media Staff Oct 12, 2015 8:12 AM

PepsiCo’s D Shivakumar on judging pulse of the customer by digital listening?blur=25

“Today the brand is no longer talking to one consumer, but two consumers are talking to each other, with the brand in between,” said D Shivakumar, Chairman & CEO, PepsiCo in his keynote speech at Nasscom MarTech Confluence 2015

exchange4media Staff Sep 4, 2015 8:46 AM

Sundeep Malhotra steps down as CEO, HomeShop 18?blur=25

Malhotra was at the helm for 9 years. He is believed to be founding a new startup in the internet content space

exchange4media Staff Sep 1, 2015 2:22 PM

PepsiCo's Vidur Vyas joins Hike as VP of Marketing?blur=25

Vyas was Senior Director of Marketing at PepsiCo India. Sumit Mehra joins Hike as Studio Head. Mehra was GM of the New IP division at Zynga

exchange4media Staff Aug 20, 2015 3:25 PM

Video: PepsiCo's D Shivakumar gives thumbs up to IRS 2014?blur=25

"I think fundamentally it is in the right direction and a lot can be done using IRS findings," says Chairman and CEO of PepsiCo D Shivakumar

Abid Hasan Apr 14, 2015 8:09 AM

World Cup: Is advertising on digital worth the money??blur=25

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM