pepsico
Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers?blur=25

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:01 AM

Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore?blur=25

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff Oct 19, 2015 8:13 AM

If Pepsi exits, IPL sponsorship pricing may see up to 30% drop?blur=25

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The decision by Pepsi also gives way to other sponsors to introspect their association and could also result in them exiting too

exchange4media Staff Oct 12, 2015 8:12 AM

PepsiCo’s D Shivakumar on judging pulse of the customer by digital listening?blur=25

“Today the brand is no longer talking to one consumer, but two consumers are talking to each other, with the brand in between,” said D Shivakumar, Chairman & CEO, PepsiCo in his keynote speech at Nasscom MarTech Confluence 2015

exchange4media Staff Sep 4, 2015 8:46 AM

Sundeep Malhotra steps down as CEO, HomeShop 18?blur=25

Malhotra was at the helm for 9 years. He is believed to be founding a new startup in the internet content space

exchange4media Staff Sep 1, 2015 2:22 PM

PepsiCo's Vidur Vyas joins Hike as VP of Marketing?blur=25

Vyas was Senior Director of Marketing at PepsiCo India. Sumit Mehra joins Hike as Studio Head. Mehra was GM of the New IP division at Zynga

exchange4media Staff Aug 20, 2015 3:25 PM

Video: PepsiCo's D Shivakumar gives thumbs up to IRS 2014?blur=25

"I think fundamentally it is in the right direction and a lot can be done using IRS findings," says Chairman and CEO of PepsiCo D Shivakumar

Abid Hasan Apr 14, 2015 8:09 AM

World Cup: Is advertising on digital worth the money??blur=25

Brands are looking at different ways to capitalise on the ICC Cricket World Cup. But have the likes of Starsports.com, Cricbuzz and Cricinfo made it too pricy a proposition for advertisers?

Abhinn Shreshtha Feb 16, 2015 8:25 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 10:37 AM

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race?blur=25

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

exchange4media Staff Dec 10, 2014 9:17 AM

Arghya Chakravarty takes over from Sunder Hemrajani at Times Innovative Media?blur=25

Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)

exchange4media Staff Nov 12, 2014 12:47 PM

ISL gives 'Unlimited Access' to NBA news networks?blur=25

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 10:11 AM

ISL gives 'Unlimited Access' to NBA news networks?blur=25

As per a letter sent to NBA's Secretary General Annie Joseph, the League has decided to allow unrestricted access to member networks of the News Broadcasters Association for the inaugural season

Priyanka Mehra Oct 28, 2014 8:59 AM

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable?blur=25

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media

Ankur Singh Jul 29, 2014 9:54 AM

#BackToSchool : Pepsi takes you down the memory lane?blur=25

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media '

Ankur Singh Jul 29, 2014 2:04 AM

Devendra Garg to exit Dabur India?blur=25

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Priyanka Mehra Jun 26, 2014 10:42 AM

Devendra Garg to exit Dabur India?blur=25

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Priyanka Mehra Jun 26, 2014 9:10 AM

How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 12:11 PM

How do Cannes Lions winners work differently to drive growth??blur=25

Marc de Swaan Arons, Founder, EffectiveBrands and Frank Cooper III, CMO, PepsiCo delve into consumer insights, brand purpose & consumer engagement programmes that lead to brands' success at Cannes Lions

Priyanka Mehra Jun 18, 2014 11:01 AM