pepsico
PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

Venkata Susmita Biswas May 17, 2017 7:53 AM

PepsiCo's new TVC for 7UP Revive targets 'sweat-loss recharge'

The brand has rolled out its first campaign for 2017 with the TVC highlighting the functional benefits of the brand in this growing category

exchange4media Staff Mar 17, 2017 8:25 AM

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo

On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more like men if they want to succeed in the workplace

Vani Gupta Mar 8, 2017 8:25 AM

Mirinda bats for school students feeling the exam pressure

Mirinda’s latest #ReleaseThePressure campaign to address the issue of student suicides and depression brought on by the pressure to perform especially during exam season.

exchange4media Staff Feb 28, 2017 8:16 AM

From silos to collaboration, data driven marketing is changing for good

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Communication & Digital Marketing Technology company, Netcore Solution Pvt Ltd in New Delhi

exchange4media Staff Feb 13, 2017 8:44 AM

Gatorade kicks off its new campaign--'Sweat It To Get It'

Gatorade, PepsiCo’s sports beverage brand, has created a vending machine that senses your body heat before dispensing a Gatorade

exchange4media Staff Dec 10, 2016 9:16 AM

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

PepsiCo partners with Twitter to launch Promoted #Stickers

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to life in a new and exciting way

exchange4media Staff Aug 16, 2016 3:24 PM

9X Media's Audience - Brand Connect creates programming innovations for PepsiMoji campaign across channels

This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9XO

exchange4media Staff Jun 29, 2016 10:13 AM

We are doing highest ever digital promotion for ‘Kurkure Family Express’- Vani Gupta, PepsiCo

The ‘Kurkure Family Express’ will travel across the country and boasts of being India’s first food train. Food aficionado Rocky Singh and Mayur Sharma will host 40 different families across the four zones over an eight day journey across India

Abid Hasan May 11, 2016 8:11 AM

PepsiCo strengthens hydration portfolio with national launch of 7UP Revive

The ad campaign features Bollywood actor Sidharth Malhotra in the Indian rendition of the global campaign

exchange4media Staff Mar 19, 2016 7:59 AM

We are looking at the health segment as an opportunity: Vipul Prakash Pepsico

We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more

Madhuwanti Saha Feb 26, 2016 8:24 AM

PepsiCo slated to launch Doritos in India this week

Doritos is PepsiCo’s third largest snack brand in the world and will compete directly with homegrown premium high-margin brands like Cornitos and other imported brands like Pringles and Snacka Lanka

exchange4media Staff Dec 21, 2015 8:45 AM

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 8, 2015 12:21 PM

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond mainstream music

exchange4media Staff Dec 7, 2015 12:34 PM

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

exchange4media Staff Oct 27, 2015 12:10 PM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:53 AM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:01 AM

Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff Oct 19, 2015 8:13 AM