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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 3, 2018 8:56 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 2, 2018 8:55 AM

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Such was Khan's popularity that despite of the Anti-Pakistan sentiment, Indian brands still took a risk to rope him in as their brand ambassador.

exchange4media Staff Jul 30, 2018 8:57 AM

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The Tamil film actor turned 43 on Monday, we take a look at some of his brand endorsements

exchange4media Staff Jul 24, 2018 8:54 AM

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A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member

exchange4media Staff Jul 23, 2018 8:51 AM

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From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri Jul 12, 2018 9:00 AM

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The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

Dolly Mahayan Jul 7, 2018 8:59 AM

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There will be shortlists in two categories, interesting sessions, and awards in five categories

editor@exchange4media.com Jun 21, 2018 8:44 AM

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Kaul has stepped down as Vice President of Communications and CSR at PepsiCo India.

exchange4media Staff Jun 8, 2018 2:59 PM

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Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri Jun 7, 2018 9:00 AM

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The recently launched Multigrain variant is another step forward in Kurkure’s portfolio transformation journey in catering to the rising trend of consumers looking for tasty yet healthy everyday snacking options.

exchange4media Staff May 29, 2018 11:45 AM

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The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff May 23, 2018 9:54 AM

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One of the world’s top marketers, Lloyd Mathias will give new insight into the world of digital marketing at IDMA 2018

exchange4media Staff May 22, 2018 9:54 AM

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Wipro, TVS Motor Company, Emami and Pepsico were the new entrants in Top 10 Advertisers

exchange4media Staff May 11, 2018 8:53 AM

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From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff May 1, 2018 8:55 AM

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On a typical Saturday or Sunday, one can also see Mishra going out with friends, running and swimming

Dolly Mahayan Apr 14, 2018 9:29 AM

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Gupta joined PepsiCo in 2011 from Unilever where she was the Regional Marketing Manager, Hair, South Asia and South East Asia.

Ruhail Amin Apr 11, 2018 8:55 AM

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At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media

Dolly Mahayan Mar 26, 2018 8:57 AM

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The new film captures Gatorade’s role in optimizing performances of top athletes

exchange4media Staff Mar 19, 2018 1:27 PM