On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

PepsiCo plans to leverage the Pepsi IPL platform to promote young talent and has announced the Rs 10 lakh Pepsi Emerging Talent Award, besides unveiling two TVCs

exchange4media Staff May 10, 2014 10:07 AM

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created

exchange4media Staff Feb 22, 2014 11:32 AM

The EVP & Business Head of MTV speaks about the latest offering, Pepsi MTV Indies, monetisation & marketing plans, and the strategy behind launching the channel

Abhinav Trivedi Feb 6, 2014 9:50 AM

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM