Trendspotting: Diwali brand campaigns shift from offer-led promotions to emotional spots

Pepperfry, Urban Ladder, Big Bazaar, Manyavar, Fortune Oil, Tanishq, Vodafone, Good Day and Cadbury Celebration have adopted the emotional route this Diwali

Sarmistha Neogy Nov 10, 2015 8:45 AM

E-tailers kickstart new campaigns in accelerated run-up to festive season

In the race to be the first one and with the target to capture shoppers before they get shopped out, e-commerce players are launching festive discounts way in advance

Sarmistha Neogy Sep 2, 2015 8:54 AM

 Pepperfry appoints GroupM’s Motivator as Media AOR

The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crores

exchange4media Staff Aug 4, 2015 11:16 AM

Discovery is the new black when it comes to online shopping: Ambareesh Murty

Ambareesh Murty, Co-Founder and CEO,, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015

Aliefya Vahanvaty Feb 23, 2015 8:15 AM’s ‘Design Democracy’ challenge to provide platform to budding designers

Furniture design competition to open on R-Day; the winning designs will be brought to life by Pepperfry’s assistance, which will go up for sale on the site; designers will be offered a democratic revenue sharing model on the pieces sold

exchange4media Staff Jan 24, 2015 10:35 AM

GOSF partners learn from Diwali mistakes

Issues with site outages, inventory shortages and logistics are being aggressively prevented by GOSF partners this year

Abhinn Shreshtha Dec 12, 2014 8:01 AM

Pepperfry plans off-line 'Experience Zones' to encourage customers to shop online

Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans

Deepa Balasubramanian Oct 31, 2014 8:33 AM

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM

Guest Column: Smile, you are being clicked!

Vishakha Singh of A Comms shares instances from the digital platform that have made the world exciting with the ubiquitous click

Vishakha Singh Dec 10, 2012 7:44 PM goes social with Windchimes Communications, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.

Deepika Bhardwaj Jan 5, 2012 8:00 AM