pepperfry

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff Apr 6, 2018 4:25 PM

Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furniture store and how the quirky name came into being

exchange4media Staff Apr 6, 2018 8:53 AM

Including this current round, Pepperfry has raised over Rs.1200 crore of capital since it began operations 6 years ago. This is the highest amount of capital raised by an E-commerce furniture and home products company in India.

exchange4media Staff Mar 7, 2018 6:28 PM

Carnival Cinemas in partnership with Pepperfry, Paytm and Tea Villa launched Carnival Select Lounge at the Carnival Cinemas IMAX Wadala offering a loyalty program and a cafe experience.

exchange4media Staff Jan 30, 2018 8:00 AM

Pepperfry is celebrating 6 years of delivering happiness to 5+ million Pepperfry consumers across the country with an enticing Birthday Special Sale offering discounts up to 50% off on Pepperfry.com

exchange4media Staff Jan 8, 2018 6:12 PM

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length

exchange4media Staff Sep 27, 2017 8:15 AM

Pepperfry.com launches The Canvas to promote young artists and designers

Pepperfry has associated with key art and design institutes across the country to empower students

exchange4media Staff May 29, 2017 1:40 PM

Pepperfry celebrates supermoms

The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms

exchange4media Staff May 13, 2017 7:52 AM

Pepperfry launches Republic Day campaign

This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HD channels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook

exchange4media Staff Jan 27, 2017 9:15 AM

We plan to grow our customer base five-fold to 20 million by 2020: Ashish Shah, Pepperfry

Online furniture and home product marketplace Pepperfry has set up a target to achieve break even over the next three years. It is looking at improving gross margins and achieving scale

exchange4media Staff Jan 10, 2017 8:01 AM

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

exchange4media Staff Sep 22, 2016 8:09 AM

This Diwali, Pepperfry's new campaign targets customers' reluctance to online shopping

Interestingly, the insight for this campaign came from a Pepperfry commissioned study conducted by Nielsen Market Research

exchange4media Staff Sep 21, 2016 8:09 AM

Our vision is to reach 20 million consumers by 2020: Mihir Kulkarni, Pepperfry

Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...

Sarmistha Neogy Aug 18, 2016 8:02 AM

No big marketing blitz for e-commerce players this Independence Day

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

Sarmistha Neogy Aug 16, 2016 7:55 AM

Pepperfry encourages Indians to buy furniture all-round the year in 'don't wait for Diwali'campaign

The films have been conceptualised by Land Kenneth Saatchi and Saatchi that convey the message using real-life situations that consumers’ face to persuade them to act now instead of waiting to buy things they really need

exchange4media Staff Aug 6, 2016 8:18 AM

Is Ikea's entry to the $20 billion furniture industry a worry for Indian furniture online players?

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is

exchange4media Staff Jul 20, 2016 8:03 AM

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten

Priyanka Mehra Jul 18, 2016 9:33 AM

Pepperfry sets aside 10crore for new campaign highlighting ease of buying furniture online

The ad conceptualised by L &K Saatchi & Saatchi highlights the physical inconvenience, time escalations, budget overruns and lack of design options when it comes to making furniture at home

Sarmistha Neogy May 25, 2016 8:09 AM

Online furniture sales to reach $700 million by 2020, Urban Ladder & Pepperfry lead the way

The online furniture market, projected at $130 million, is expected to grow with a CAGR of 75 per cent and reach the $700 million mark by 2020. A look at how the frontrunners in online furniture space like Pepperfry and Urban Ladder are scoring

exchange4media Staff Mar 21, 2016 8:22 AM