penn-schoen-berland
"If we do not embrace digital, PR will go out of fashion"

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy Jun 3, 2013 4:46 PM

Penn Schoen Berland sets up Mumbai office

Coinciding with the launch of Mumbai office, PSB also announced the introduction of Capital Market Communications to its bouquet of services

exchange4media Staff Aug 25, 2012 7:15 PM

Penn Schoen Berland, Puretech form alliance

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 9:04 PM

Penn Schoen Berland, Puretech form alliance

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 7:38 PM

Communication requires an Empirical Approach: PSB survey

A survey conducted by Penn Schoen Berland has revealed that PR professionals believe that measuring the ‘business impact’ of their campaigns has become more important than measuring the coverage they garner.

exchange4media Staff Mar 28, 2011 9:14 AM

Public Relations: Communicating in the new normal world

Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.

exchange4media Staff Mar 10, 2011 2:00 PM

Ashwini Singla appointed CEO, South Asia, for Penn Schoen Berland

Ashwini Singla, CEO, Genesis Burson-Marsteller (GBM), has been appointed as CEO, South Asia, of Penn Schoen Berland (PSB) and is taking charge of his new role with immediate effect. With this new appointment, he joins the global leadership of PSB.

Ashish Pratap Singh Oct 8, 2010 8:13 AM