Contract wins creative mandate for Paytm

The mandate, won after a multi-agency pitch, will include campaign development across TV, print, radio, and digital media

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

Paytm launches campaign during IPL, PayU considers it a cluttered medium

As the online wallet ecosystem gathers momentum, we analyse the marketing strategies of Paytm and PayU

McCann bags creative duties of Paytm and IDFC Bank

McCann Delhi has added the Paytm account, and McCann Mumbai has won IDFC Bank’s creative mandate

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work...

Paytm, MobiKwik, Bluestone, Big Bazaar and Zomato encash on PM Modi’s surgical strike on black money

Modi yesterday announced demonetisation of Rs 1000 and Rs 500 notes, making these notes invalid

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Paytm withdraws ad on demonetisation following social media backlash

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘AT...

Paytm, FreeCharge & MobiKwik get aggressive on market share post demonetisation

So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situ...

How e-wallet cos are effectively using print to target consumers post demonetisation

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiati...

Rewind 2016:Ad campaigns that courted social media backlash this year

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Innovative ad campaigns riding on the back of demonetisation

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month...

SBI aggressively promotes the ease of cashless transactions through new ads

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA ca...

Paytm opens new office in Bengaluru; aggressive hiring plans underway

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kau...

Paytm ties up with ITC’s YiPPee! Noodles in a Rs 250-crore deal

Upon purchasing a pack of YiPPee! Noodles priced between Rs 5 to Rs 40, the buyer gets a Paytm coupon of the same value inside the pack. The companies...

Paytm targets $1 billion in transactions this fiscal, adds 2 million wallets per month

Since its launch in January this year, Paytm's marketplace has grown 11 per cent month-on-month. It saw monthly transaction volume of 17 million last...

Paytm appoints Jaskaran Kapany as Vice President, Marketing

Prior to joining Paytm, Kapany was VP, Marketing & E-commerce, at ICICI Prudential Life

Corporate Brands and start-ups stand up for Chennai

With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering me...

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

Paytm Appoints Alibaba's Former Executive Bhushan Patil as President

Bhushan's core responsibilities comprise building company's cross border commerce. The hiring will assist Paytm's efforts to expand outside India

Paytm wins title sponsorship rights for India vs. West Indies T20Is in the US

The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights to Paytm for the upcoming T20 International matches between...

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