Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts?blur=25

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna?blur=25

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company to write a success story abroad too

Neeta Nair Apr 10, 2017 9:46 AM

Patanjali is a movement to build a new India: Acharya Balkrishna?blur=25

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

Ruhail Amin Apr 7, 2017 8:26 AM

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1?blur=25

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

exchange4media Staff Apr 7, 2017 7:59 AM

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"?blur=25

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Venkata Susmita Biswas Feb 13, 2017 7:56 AM

PWL viewership soars amidst other sporting leagues?blur=25

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

exchange4media Staff Jan 18, 2017 10:48 AM

Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax?blur=25

Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has got into trouble with the Haridwar district administration who slapped a notice on the institution to cough up Rs 6.83 lakh as entertainment tax

exchange4media Staff Jan 11, 2017 8:07 AM

Has 2016 been Patanjali's year??blur=25

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Patanjali Ayurved fined Rs 11 lakh for misleading ads?blur=25

A Haridwar court has asked the company to pay the fine after it was found to manufacture its products elsewhere and not by Patanjali itself, as mentioned in the packaging

exchange4media Staff Dec 16, 2016 2:36 PM

Patanjali sets an ambitious production goal of Rs 1 lakh crore by 2020 through its upcoming food parks?blur=25

Patanjali Ayurved’s constant investment on food and herbal parks across India will further help it achieve this production figure

exchange4media Staff Dec 14, 2016 8:08 AM

Who will be named IMPACT Person of the Year??blur=25

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

exchange4media Staff Dec 12, 2016 8:10 AM

Amazon to take Patanjali Ayurved overseas; nine international markets on radar?blur=25

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

Patanjali ads yet again under ASCI scanner?blur=25

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

exchange4media Staff Sep 21, 2016 8:13 AM

Patanjali moves Mumbai High Court against ASCI?blur=25

After declaring in July that Patanjali would take legal action against ASCI, it has now petitioned the Mumbai High Court

exchange4media Staff Sep 19, 2016 8:10 AM

Patanjali rules BARC chart as highest spender for week 35?blur=25

Patanjali continues to rule the BARC chart in the ‘Top 10 Brands across genres’ category third time in a row, with 25,749 insertions

exchange4media Staff Sep 15, 2016 8:37 AM

Patanjali's 'Swadeshi jeans' amuses Twitterati?blur=25

The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products

exchange4media Staff Sep 13, 2016 8:09 AM

Patanjali remains top advertiser on BARC charts for week 34?blur=25

Baba Ramdev’s Patanjali Ayurved continues to be at the top spot in the BARC charts in the ‘Top 10 Brands across genres’ category with an improved 25,980 insertions

exchange4media Staff Sep 6, 2016 8:03 AM

Aditya Pittie joins EPIC as Director?blur=25

Pittie will lead the day-to-day operations of the linear television channel, concentrating on all the commercial functions of revenues and costs

exchange4media Staff Sep 5, 2016 8:19 AM

Patanjali aims for 100-200% growth over the next 5-10 years?blur=25

Baba Ramdev-led Patanjali Ayurved is looking at 100-200 percent growth over the next 5-10 years with its network of 5000 pan India distributors, distribution system and supply chain

exchange4media Staff Aug 26, 2016 8:11 AM

Catholic Community enraged by Patanjali's commercial, seek ban?blur=25

Baba Ramdev's Patanjali Ayurved through its latest commercial angered the Catholic community in Mumbai who have written a letter to the President seeking a ban on it

exchange4media Staff Aug 18, 2016 7:55 AM