patanjali
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Launches its e-commerce platform www.patanjaliayurved.net and products will also be available on Amazon, Flipkart, Paytm Mall, BigBasket, Shopclues and Snapdeal

Anam Khan Jan 16, 2018 3:40 PM

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One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years

Ruhail Amin Jan 9, 2018 8:57 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Dec 16, 2017 8:26 AM

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Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the launch of Patanjali Ayurved

exchange4media Staff Dec 14, 2017 8:52 AM

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Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff Dec 13, 2017 8:55 AM

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Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding the swadeshi sentiment to script brand Patanjali’s phenomenal success

exchange4media Staff Dec 12, 2017 9:00 AM

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Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

exchange4media Staff Dec 12, 2017 8:53 AM

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Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)

exchange4media Staff Nov 3, 2017 8:34 AM

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Avinash Kumar, Marketing Head, Patanjali Ayurved, on setting the rules and how they used mobile to reach out to customers effectively

Dolly Mahayan Nov 1, 2017 8:41 AM

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Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Venkata Susmita Biswas Oct 25, 2017 7:50 AM

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With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff Oct 13, 2017 8:40 AM

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Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

exchange4media Staff Aug 25, 2017 7:35 AM

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The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

Venkata Susmita Biswas Aug 11, 2017 8:06 AM

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Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Venkata Susmita Biswas Aug 9, 2017 7:54 AM

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Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin Aug 1, 2017 7:43 AM

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Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

exchange4media Staff Jul 14, 2017 7:59 AM

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The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

exchange4media Staff Jul 7, 2017 7:47 AM

Baba Ramdev's 10x growth formula for Patanjali & desi corporates?blur=25

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his company in the next three to five years

Ruhail Amin May 10, 2017 7:56 AM