partho-das-gupta
BARC conducts workshops for broadcasters on Watermark Technology?blur=25

The workshop, held countrywide for broadcast engineers from March 18 to 21, was conducted by technical experts from BARC's technical partners

exchange4media Staff Mar 25, 2014 7:49 AM

Broadcasters gung-ho about new ratings guidelines?blur=25

Guidelines approval by the MIB has given hope to broadcasters as they believe that the new ratings system will be more reliable & accurate to serve their interests

Abid Hasan Jan 13, 2014 8:07 AM

BARC to organise open house in Delhi in August?blur=25

This is part of our outreach plan to get in touch with stakeholders, update them on current happenings & take feedback, says BARC CEO Partho Das Gupta

Abid Hasan Jul 30, 2013 7:47 AM

It is not fair to compare TAM & BARC: Partho Dasgupta?blur=25

TAM is a corporate differently structured than BARC. We are not a research agency; we are a nodal body that will identify multiple agencies for research, says the BARC CEO

Priyanka Mehra Jul 9, 2013 8:14 AM