Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Parle launches Happy Happy?blur=25

Parle has recently has entered the low-cost chocolate-chip cookie market with the launch of its new product, Happy Happy

exchange4media Staff Jan 30, 2012 4:56 PM

Pitch Exclusive:  Why brands move up to emotional connect?blur=25

How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar Aug 17, 2011 1:12 PM

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss?blur=25

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM

Digital Law & Kenneth assigned entire Parle Products portfolio?blur=25

Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.

exchange4media Mumbai Bureau Mar 9, 2010 7:47 AM