parle-products
Parle Products launches OOH campaign for its 'Litter Free' CSR Project?blur=25

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff Apr 22, 2015 8:21 AM

Print will not lose out to TV in the long run: Pravin Kulkarni?blur=25

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado Mar 19, 2015 8:44 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty?blur=25

In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others

exchange4media Staff Dec 20, 2013 8:22 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

10+2 ad cap: Marketers want to make every bullet count?blur=25

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra Aug 19, 2013 9:19 AM

Disgruntled advertisers & media agencies speak up?blur=25

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

Radio's potential remains underutilised: Experts?blur=25

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal May 29, 2013 7:50 PM

Parle launches Happy Happy?blur=25

Parle has recently has entered the low-cost chocolate-chip cookie market with the launch of its new product, Happy Happy

exchange4media Staff Jan 30, 2012 4:56 PM

Pitch Exclusive:  Why brands move up to emotional connect?blur=25

How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar Aug 17, 2011 1:12 PM

Pitch Exclusive: Parle Products kills Musst and goes for Full Toss?blur=25

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das Jul 20, 2011 8:46 AM

Digital Law & Kenneth assigned entire Parle Products portfolio?blur=25

Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.

exchange4media Mumbai Bureau Mar 9, 2010 7:47 AM