parle-products

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra 26-June-2014

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra 26-June-2014

In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others

exchange4media Staff 20-December-2013

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra 16-October-2013

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra 19-August-2013

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra 12-July-2013

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra 03-July-2013

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra 03-July-2013

Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts

Simran Sabherwal 29-May-2013

Parle has recently has entered the low-cost chocolate-chip cookie market with the launch of its new product, Happy Happy

exchange4media Staff 30-January-2012

How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar 17-August-2011

After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?

Purba Das 20-July-2011

Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.

exchange4media Mumbai Bureau 09-March-2010

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