parle-products
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The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha Aug 13, 2018 11:31 AM

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New campaign gives 'full marks' to those who behave positively through unconventional thought processes

exchange4media Staff Jul 14, 2018 10:49 AM

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Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri Jun 27, 2018 8:58 AM

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Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha May 9, 2018 8:59 AM

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Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star India's portfolio of advertisers for IPL 2018 to a total of 16

exchange4media Staff Feb 22, 2018 8:58 AM

Parle spends over Rs 50 cr on consolidating brand identity?blur=25

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas May 11, 2017 8:18 AM

Zenith wins Parle Products media mandate?blur=25

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff Dec 19, 2016 8:53 AM

Parle Products launches OOH campaign for its 'Litter Free' CSR Project?blur=25

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff Apr 22, 2015 8:21 AM

Print will not lose out to TV in the long run: Pravin Kulkarni?blur=25

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado Mar 19, 2015 8:44 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait??blur=25

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:40 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 10:39 AM

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic?blur=25

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direction

Priyanka Mehra Jun 26, 2014 8:46 AM

WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty?blur=25

In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others

exchange4media Staff Dec 20, 2013 8:22 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:54 AM

Festival bonanza for digital & OOH as advertisers shy away from troubled TV medium?blur=25

Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners

Priyanka Mehra Oct 16, 2013 9:22 AM

10+2 ad cap: Marketers want to make every bullet count?blur=25

Will 10+2 put pressure on adlanders? With marketers reducing ad duration, will creative effectiveness derive a whole new meaning?

Priyanka Mehra Aug 19, 2013 9:19 AM

Disgruntled advertisers & media agencies speak up?blur=25

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM