parle-agro
Creativeland Asia’s Plan-T for Hippo in Creative Effectiveness?blur=25

In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist

Noor Fathima Warsia Jun 19, 2012 7:28 PM

Creativeland Asia’s Plan-T for Hippo in Creative Effectiveness?blur=25

In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist

Noor Fathima Warsia Jun 18, 2012 12:32 AM

Hippo takes the social media route?blur=25

Riding the IPL wave, Parle Agro’s Hippo engages with consumers on social media with digital campaign Indian Food League

Priyanka Nair May 15, 2012 8:46 PM

Pitch Exclusive: The Mango Mania?blur=25

Frooti was the first mango drink to be launched in tetrapak and targeted the kids. After 26 years, it has come a full circle and wants the generation grown up on Frooti to never grow up.

Ashish Jha Jul 22, 2011 9:29 AM

Creativeland Asia plays the ‘Frooti’ game show?blur=25

After last year’s unique OOH formula, Creativeland Asia and Parle Agro are back with a new ‘reality TVC’ for Frooti, which continues to spread its message of ‘Why Grow Up’.

Shubhangi Mehta Mar 21, 2011 9:09 AM

Frooti’s 18 new Mangoticons pep up package design?blur=25

In preparation for the summer season ahead, Parle Agro has introduced its iconic mango drink Frooti in no less than 18 new pack designs with 18 new Mangoticons. The new additions take the total number of Frooti Mangoticons to 21. This is part of the company’s long-term strategy and vision for the brand.

Pallavi Goorha Kashyup Mar 31, 2010 8:45 AM

Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty?blur=25

Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. Madison PR will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, and the newly launched Hippo.

exchange4media Mumbai Bureau Feb 25, 2010 7:31 AM

Creativeland Asia helps Hippo fight hunger and category clutter?blur=25

After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.

exchange4media Mumbai Bureau Feb 2, 2010 7:23 AM

Creativeland Asia creates a packaging success story for Parle’s Hippo?blur=25

It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.

Pallavi Goorha Kashyup Jan 18, 2010 7:00 AM