In preparation for the summer season ahead, Parle Agro has introduced its iconic mango drink Frooti in no less than 18 new pack designs with 18 new Mangoticons. The new additions take the total number of Frooti Mangoticons to 21. This is part of the company’s long-term strategy and vision for the brand.
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Parle Agro and Asia MotorWorks Ltd. Veena Gidwani, CEO, Madison Public Relations, has confirmed the wins. Madison PR will be handling all the brands of Parle Agro, including Frooti, Appy Fizz, and the newly launched Hippo.
After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.
It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.